We’re excited to share that John Rowady, founder and CEO of rEvolution, was recently featured on the latest episode of The CEO Series! This Emmy-winning show, hosted by Will Salvi, explores the journeys and insights of leading entrepreneurs and business leaders.
In this episode, John delves into the themes of leadership and global growth, offering valuable perspectives on building and scaling a successful company in the sports marketing industry.
Filmed at the dynamic Pebble Beach Concours d’Elegance during Monterey Car Week, the episode captures John’s reflections on the strategic moves that are driving rEvolution’s success.
““For rEvolution, what I felt was really important is that, since we understand the audiences of sport, we’re going to be able to dial in an understanding of how these platforms work, how the audiences connect with these platforms, and help brands show up better within those areas,” Rowady tells Salvi.
While the sport continues to advance, capturing new fans will rely on ongoing innovation, inclusivity, and compelling storytelling. Motorsport is on track but must keep evolving to deepen its cultural impact and attract fresh audiences.
