Brand strategy that Drives Results
At rEvolution, we view brand strategy as an invaluable chance to analyze how each interaction with consumers propels a brand’s purpose and values. Our expertise lies in unravelling the intricate dynamics that lead to impactful brand positioning, harnessing untapped platforms and unexplored arenas to engage target audiences.
With a team of adept creative and marketing experts, we specialize in crafting tailored brand strategies and campaigns within the sports and entertainment industries. Our services encompass comprehensive branding solutions, encompassing brand research, brand activation, rebranding, and marketing strategies, to enhance brand equity and deliver exceptional results for our esteemed clients.
Unmatched Creative Branding
rEvolution offers comprehensive branding services. By leveraging our expertise in brand positioning, we forge authentic connections between brands and their passionate fans. Through meticulous brand research and a profound understanding of core values, we empower brands to enhance their brand equity and execute effective marketing strategies. Whether it’s brand activation, rebranding, or shaping a compelling marketing approach, our services are tailored to elevate your brand to new heights.
Brand Identity & Position
We believe brand North Stars guide all direction for campaigns and creative execution. Our philosophy is rooted in brand archetypes to develop a consistent identity that allows for a deeper connection with our client’s target audience.
Brand Communications & Design
Informed by North Stars, we carry the brand’s strategy through communications and design to develop the tone of voice, elevator pitch, messaging, logo design, typefaces, color palette and photography.
Campaign Development
To go to market, we craft a meaningful brand narrative and story around the right platform to activate – amplification, digital media, content production, PR and experiential.
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Brand Identity & Position Case Study
Puttshack – Brand Book Development
Born from our brand strategy work with Topgolf, the core client team was opening its latest venture in Puttshack — high-tech minigolf with a bar and menu central to it.
We were brought in again at the ground floor prior to opening any U.S. doors to develop the brand, creating a uniform strategy and building a brand book that would provide consistency across the organization.
Our discovery phase included stakeholder interviews, a review of current brand assets and creative as well as venue visits in the UK. This informed the creative strategy where we worked closely alongside Puttshack to translate its vision and objectives into a brand purpose and North Star.
As a result, the brand book was a culmination of its brand identity archetype, values, tone, color palette, logo design, photography style authentically laddered back to its purpose.
Brand Communications & Design Case Study
U.S. SailGP Team – Brand Book, Communications Strategy & Design
Ahead of its second season, the U.S. SailGP Team needed a brand refresh – a new and consistent look and voice to help attract new fans both to the All-American team and the world’s fastest on-water racing series.
We first grounded ourselves in the audience data to pinpoint who is currently watching as well as who should be watching SailGP. With this in mind, we revisited the team’s brand identity to refresh the archetype, vision, mission and visual guidelines – providing the team with an upgraded brand book to leverage for seasons to come, and already revered among the SailGP organization.
This work provided the foundation for newly vamped visual design and communications strategies that are distinctly U.S. SailGP and used for all messaging, whether it’s talking to media, potential sponsors or fans, old and new.
Campaign Development Case Study
Chicago Fire – Stand for Chicago Campaign
A newly minted badge in hand and a return to Soldier Field, Chicago Fire tapped rEvolution to conceptualize and deliver a marquee brand campaign that helped transform the club in a way that broke through, re-energized the market and resonated with soccer enthusiasts, sports fans, neighborhoods across Chicagoland – and, ultimately, around the world.
rEvolution took the opportunity to re-tell the story of Chicago Fire FC. Steeped in the history of the great fire and the greater resolve of Chicagoans who built this city anew, the campaign shines a spotlight on what it means to Stand for Chicago – celebrating the stories of the Bold, the Brave, the Big-Hearted Chicagoans who continue to make this city great.
Brought to life city-wide through print, digital, social and season-long activation, it reminded us all just how strong Chicago is and positions Chicago Fire FC as more than just a sports team, but a part of the cultural fabric of the city.
How it works together
Our integrated service model strengthens every aspect – from reaching the right audience to pulling off memorable executions.
Sponsorship Strategy & Research
Vetting consumer attitudes between the brand’s core audience and any distinct sub-culture.
Sponsorship Consulting
Selecting the right platform and assets to make the partnership valuable from the start.
Marketing Communications
Telling each brand’s unique story to resonate with its primary or aspirational audience.
Experiential & Production Services
An immersive brand experience that brings the strategy to life.
