Brand Strategy

Brand Identity & Position

We believe brand North Stars guide all direction for campaigns and creative execution. Our philosophy is rooted in brand archetypes to develop a consistent identity that allows for a deeper connection with our client’s target audience.

Brand Communications & Design

Informed by North Stars, we carry the brand’s strategy through communications and design to develop the tone of voice, elevator pitch, messaging, logo design, typefaces, color palette and photography.

Brand Identity & Position Case Study

Puttshack – Brand Book Development

Born from our brand strategy work with Topgolf, the core client team was opening its latest venture in Puttshack — high-tech minigolf with a bar and menu central to it.

We were brought in again at the ground floor prior to opening any U.S. doors to develop the brand, creating a uniform strategy and building a brand book that would provide consistency across the organization.

Our discovery phase included stakeholder interviews, a review of current brand assets and creative as well as venue visits in the UK. This informed the creative strategy where we worked closely alongside Puttshack to translate its vision and objectives into a brand purpose and North Star.

As a result, the brand book was a culmination of its brand identity archetype, values, tone, color palette, logo design, photography style authentically laddered back to its purpose.

View More of Our Work

Brand Communications & Design Case Study

U.S. SailGP Team – Brand Book, Communications Strategy & Design

Ahead of its second season, the U.S. SailGP Team needed a brand refresh – a new and consistent look and voice to help attract new fans both to the All-American team and the world’s fastest on-water racing series.

We first grounded ourselves in the audience data to pinpoint who is currently watching as well as who should be watching SailGP. With this in mind, we revisited the team’s brand identity to refresh the archetype, vision, mission and visual guidelines – providing the team with an upgraded brand book to leverage for seasons to come, and already revered among the SailGP organization.

This work provided the foundation for newly vamped visual design and communications strategies that are distinctly U.S. SailGP and used for all messaging, whether it’s talking to media, potential sponsors or fans, old and new.

View More of Our Work

Campaign Development Case Study

Chicago Fire – Stand for Chicago Campaign

A newly minted badge in hand and a return to Soldier Field, Chicago Fire tapped rEvolution to conceptualize and deliver a marquee brand campaign that helped transform the club in a way that broke through, re-energized the market and resonated with soccer enthusiasts, sports fans, neighborhoods across Chicagoland – and, ultimately, around the world.

rEvolution took the opportunity to re-tell the story of Chicago Fire FC. Steeped in the history of the great fire and the greater resolve of Chicagoans who built this city anew, the campaign shines a spotlight on what it means to Stand for Chicago – celebrating the stories of the Bold, the Brave, the Big-Hearted Chicagoans who continue to make this city great.

Brought to life city-wide through print, digital, social and season-long activation, it reminded us all just how strong Chicago is and positions Chicago Fire FC as more than just a sports team, but a part of the cultural fabric of the city.

View More of Our Soccer Work

How it works together

Our integrated service model strengthens every aspect – from reaching the right audience to pulling off memorable executions.

Sponsorship Strategy & Research

Vetting consumer attitudes between the brand’s core audience and any distinct sub-culture.

Sponsorship Consulting

Selecting the right platform and assets to make the partnership valuable from the start.