WE KNOW AUTOMOTIVE
rEvolution’s roots start in the Motor City.
There’s a reason brands and rights holders consistently turn to rEvolution for automotive, motorsports and lifestyle strategy and execution. Passionate for the industry, we are built to authentically connect automotive/luxury brands to fans.
Best-In-Class Brand Campaigns
RACING FROM ITALY TO AMERICA
During the second round of the 2023 Super Trofeo series, we debuted a game changing hospitality facility exclusively for Lamborghini Squadra Corse. rEvolution developed the concept and delivered the physical structure and new service standards at this key race weekend in upstate New York. rEvolution curates an exclusive agenda of activities and hospitality options for guests including unparalleled race viewing options to enhance the overall spectacle, and one of the highlights of the Lamborghini race weekend for all guests; the opportunity to participate in pit lane tours, parade laps and hot laps around the 3.4 mile iconic track, accompanied by professional drivers. rEvolution was responsible for Lamborghini’s parts operations during these races. For each race, trailers filled with various components, ranging from nuts and bolts to complete car chassis, engines, break systems; a total of 5,000 individual line items are transported to the location.
NASCAR RETURNS TO LEMANS FOR THE FIRST TIME IN 46 YEARS
IMSA approached rEvolution for support on one of the highest-profile motorsports projects of this century: the Garage 56 NASCAR to Le Mans program, which saw NASCAR return to Circuit de la Sarthe for the first time since 1976 with an all-star team of drivers and program partners. rEvolution was tasked with generating global PR coverage over the months leading up to the race, through the 2023 24 Hours of Le Mans itself, and the immediate aftermath, leveraging the driver talent of Jimmie Johnson, Jenson Button, and Mike Rockenfeller; key stakeholders such as NASCAR CEO Jim France; and experts from partners such as Hendrick Motorsports, Chevrolet, and Goodyear. rEv also hosted members of the international media during the race as they covered Garage 56 in person. Garage 56 has achieved over 620 features in top-tier publications in the US, UK, and Europe.
Gulf oil launches global mclaren automotive campaign
Gulf Oil launched its new global creative campaign, in partnership with McLaren Automotive, building on their ‘Together, We’re Unstoppable’ positioning and McLaren Automotive’s recommendation of Gulf Oil for its supercars. rEvolution and Threepipe Reply were jointly appointed to deliver an integrated global campaign, delivering strategic recommendations, a high-end hero production, and a global creative toolkit. The new film was developed and scripted in the UK, with the filming taking place in the Middle East, collaborating with leading Dubai-based video production house, First and Ten Productions. Celebrating the partnership and driving awareness and consideration, the campaign focuses on the synergy between the next-generation hybrid McLaren Artura supercar and the power of Gulf Oil, reaching consumer and business audiences across key Gulf Oil markets, including the Middle East, APAC, Europe, and South America. The campaign sees multiple assets delivered across social, paid-for and offline promotional activity, further strengthening the partnership between the two brands.
“When all of us at NASCAR and IMSA kicked off the Garage 56 project-taking NASCAR back to the 24 Hours of Le Mans, one of the critical goals of the program was to attract and secure significant domestic and global media coverage in print, digital, and broadcast. In order to achieve our goal, we needed a strong partner who had the personnel, media relationships, and skills to pitch our story regularly and with impact. Thanks to the team at rEvolution we have achieved and surpassed our objective and expectations among motorsports and enthusiast media as well as the mainstream.”
From Formula 1 to Monterey Car Week, IMSA to IndyCar, and sports cars to electric vehicles, rEvolution plays a key role in helping make many of the leading brands in automotive and motorsports even bigger.