Drive-In GamedaysA gameday experience that goes beyond the stadium walls
Equal parts nostalgic and novel, the drive-in presents a safe and socially distant way of bringing fans the feeling of watching a game surrounded by the sights and sounds of fans cheering for your team, in open air at an iconic location.
For brands, broadcasters and rightsholders, they offer an opportunity to reach fans meaningfully with a truly memorable experience in a summer where those are badly needed – with ample opportunity for activation. With safety protocols accounted for, the production capabilities of a small music festival and amplification on broadcast, social and digital; these events drive real value and deliver an experience you’ll never get on the couch.
Safety is everything
City mandates, permitting requirements, production obstacles, state and federal health guidelines, and – equally importantly – fan attitudes around live events can change week-to-week and market-to-market. The job of our production team is not only to manage and produce a high-quality event experience, but to juggle each of these factors expertly, working end-to-end in collaboration with your team and the local government to ensure that the event goes off while ensuring the comfort of and security of all parties – especially your attendees.
Extending past the silver screen
Drive-in gameday’s present the opportunity to reimagine everything about the gameday experience – bringing to life longstanding fan favorites in new contexts, and adding extensions in the lead-up and post-event that reach far past the time between kickoff and the final whistle.
Campaign & Registration
Full-service creative development of microcampaigns – from social assets to PR outreach, driving fans to custom event microsites, featuring registration and CRM collection
Integrated pre-produced, live, filmed, and broadcasted assets seamlessly to create a dynamic show on-site that can only be experienced on-site
VIP & Prizes
VIP parking for student sections or season ticketholders, plus sweepstakes and gifting opportunities for attending fans
On-broadcast tie-ins and live look-ins with media partners
Partnership opportunities with local restaurants for “tailgate takeout”
Partnership Branding & Merch
Partner branding and integration throughout footprint, activation space and on-screen content, alongside on-site merch retail with “curbside” pickup
Bring the event to the fans at home, bring the fans at home to the event, or invite celebrities and influencers for “on-site” appearances, performances, or interviews without having to pay travel fees
Drive-In Gameday Case Study
Continental Tire & MLS
Continental Tire, a longtime league-wide partner of MLS, has always “supported the Supporters” – its Drive-In program during the #MLSIsBack Tournament extends that purpose, bringing fans and the excitement of gameday back to the stadium.
Continental Tire’s drive-in match day experiences have consistently become part of the story of the games themselves – netting live coverage from national and local broadcasters including FS1 and WGN, and even ending up in a SportsCenter highlight package, and earning endemic media attention with features in BizBash and Event Marketer.
Live Look-In Broadcast Views
Co-Branded Social Impressions
In this time of COVID-19, we believe that it’s a misnomer to say that games are happening without fans … While fans may not be present, the fans are still there and they are looking for opportunities to engage with the team and other fans in a safe manner. The key to any successful activation, with or without fans present, is adding (not distracting) from their experience. The best teams (and sponsors of those teams) successfully do just that.
When we say we’ve got you covered from beginning to end, we mean it.
The strategic thinking and ideas to make your drive-in one of a kind
Bringing your gameday experience to life, safely and perfectly
Content for pre, during and post-event marketing initiatives that showcase fans’ excitement and passion
Working with broadcast partners for in-game features, live look-ins and post-event amplification
PR & Communications
Getting the word out to drum up excitement and attendance
Measuring sentiment on-site to inform future activations