Media ServicesDelivering the Right Impressions to the Ideal Fans
How Your Brand Makes Some Noise
The rEvolution media team is a full-service media agency within a full-service marketing agency. We work with our clients and internal teams to ensure our media strategy aligns with goals and objectives across a client’s entire campaign.
We connect brands with fans through creative media campaigns using innovative touchpoints backed by layered research, thoughtful strategy and “nitty gritty, every detail matters” tactical execution. We live and breathe emergent technology, creating successful and measurable omnichannel strategies.
Connecting Brands with Fans
rEvolution’s media team integrates media thinking into every aspect of the agency’s work to create the most effective solutions possible.
Pure Play Media
rEvolution provides its clients with media placement driven by audience behavior, impressions, TRPs, Reach and Frequency measures, all based on its internal CPM benchmarks and industry best buying technology.
Programs are designed to be deep dives into a partnership through messaging and content alignment. Media placement is driven by the relationship and the ability to align a brand with a consumer’s passion for a team.
We have built a system in which we have both deep running relationships with our partners and best-in-class media planning, ensuring that consumers connect with brands in a meaningful and measurable way.
Featured Case Study
Turtle Wax – Data-Driven TV
With a first-to-market product ready to launch, Spray & Wipe, Turtle Wax challenged rEvolution to generate brand awareness, leverage key retail partnerships and educate its key target consumer group about Turtle Wax’s history of product excellence.
rEvolution’s media group set out to build an innovative media strategy to achieve Turtle Wax’s objectives – developing a data-driven media plan using the latest targeting capabilities to place TV ads in the most effective way possible. Along with addressable TV, OTT and high-profile local TV in key retail footprints, rEvolution supplemented this approach with second screen tactics aimed at driving traffic to the Turtle Wax website.
From the breadth of positive reviews on Turtle Wax’s website to video and mobile display advertising retargeted at consumers, the results overperformed expectations. Specific to the media strategy, more than 50 million targeted impressions were delivered along with an 85% video completion rate and 36% lift in site visitation. Additionally, when media was running, engagement increased across properties.
increase in consumer session time on Turtle Wax website
increase in consumers navigating multiple pages
increase in ecommerce sales during live media period
increase in site traffic from cities where local market TV aired
increase in local market site traffic from local TV & digital tactics
ROCKSTAR media team! Your strategy and data-driven approach has made waves in the organization (in a good way!) – people trust where we are putting our dollars now. We know we are in good hands.
How it Works Together
From tactic to overarching strategy, we’ll work to ensure our media strategy aligns with goals and objectives across a client’s entire campaign.
Featured Case Study
Continental Tire – Leveraging the Complex World Cup Media Ecosystem
With a huge investment in soccer – relationships with teams and individual players, a robust portfolio of creative assets and a dedicated web channel for soccer-related content on its website – the 2019 World Cup marked a huge opportunity for Continental Tire to effectively leverage its sponsorships to meet its marketing and sales goals.
To capitalize on the increase in site traffic, users were retargeted to a specific Continental Tire page with co-branded creative using USWNT promo messaging. The ads were served as prospecting tactics against both behavioral segments (general sports fans) and contextual environments (subject specific) – ultimately driving on-site actions and conversions.
rEvolution’s approach showed huge lifts in key metrics. TV and social partnerships drove immediate traffic to “For the Love of Soccer,” while digital banners and second screen ads drove conversion at a much higher rate than standard campaigns.