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The BlogRanked by Sports Networker and Crowdsight as one of the top publications in sports marketing, the rEvolution blog is a place for industry thought leadership, company news, tooting our own horn and general insights. For best results, read daily.
Laver Cup and ATP Attractive Option for Tennis Sponsors
In late 2016, legends of the game, including Björn Borg, Roger Federer and John McEnroe, unveiled one of the most innovative concepts in tennis’s modern age, the Laver Cup. Created by 20-time Grand Slam® champion, Federer, the tournament pits Europe’s top six male...
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Top 5 questions every NASCAR team sponsor should be able to answer
rEvolution has lived in the world of motorsports since its inception nearly 20 years ago. In this time, its Consulting & Research team has developed a keen awareness of trends and tendencies in NASCAR, from brands to the fans its reaches. As the sport and its fan...
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Context is King when Measuring Sponsorship
I’m not here to convince you to measure sponsorship. There is a stack of season and event recap PowerPoints piling up on your desk and inbox. Your company’s brand team has identified its target market; the research team has a brand tracker in place to monitor KPIs;...
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A Week in Soccer: “Soccer Sunday” with Women’s World Cup Final and Concacaf Gold Cup Final
The fireworks may have kicked things off, but this Sunday is a big day for U.S. soccer fans with both the Women’s and Men’s National Teams playing in tournament finals. And this may be biased, but in Chicago, it feels like we’re in the center of it. Let’s talk about...
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A Week in Soccer: Journey to U.S. WNT Semifinals Viewing Party
Getting past France was big. But then again, any exit without the trophy would have been a disappointment for the U.S. Women’s National Team. For us, the last few months have been a balance of superstition and confidence, particularly working with U.S. Soccer in...
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