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The Blog

Ranked by Sports Networker and Crowdsight as one of the top publications in sports marketing, the rEvolution blog is a place for industry thought leadership, company news, tooting our own horn and general insights. For best results, read daily.

Context is King when Measuring Sponsorship

Context is King when Measuring Sponsorship

I’m not here to convince you to measure sponsorship. There is a stack of season and event recap PowerPoints piling up on your desk and inbox. Your company’s brand team has identified its target market; the research team has a brand tracker in place to monitor KPIs;...

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