EVP Julie Barnard asks: does racing still improve the breed?
Racing has always placed extraordinary demands on drivers and machinery: that’s what is so compelling about it. The first time he heard about the Le Mans 24 Hours, a famous engineer declared, “I think the whole thing is crazy. Cars aren’t designed to stand that sort...
Reading First Look: Unveiling New Hub in Thames Valley Tech Sector
rEvolution unveiled a brand-new office in the heart of the Thames Valley tech sector, and on the edge of the world-renowned motorsport valley. The new rEvolution hub is a strategic investment to accelerate global growth alongside our existing international HQ in...
rEvolution drives historic F1 partnership between Komatsu and Williams Racing
Chicago, Ill., February 8, 2024 – rEvolution, the global leader in sports marketing, has helped to reignite a historic partnership in Formula 1 between heavy equipment manufacturer Komatsu and Willams Racing that sees Komatsu become Principal Partner of the British...
Behind the Scenes of rEvolution’s Collaboration with NetApp
Look behind the scenes on rEvolution’s creative efforts for Netapp. As rEvolution looks ahead to an exciting 2024 motorsport season, we’re delighted to share a behind the scenes look at the creative efforts our UK team are delivering to bring NetApp’s...
rEvolution Launches Global Soccer Initiative rEv United
rEvolution Sports Marketing Agency Launches Global Soccer Initiative rEv United Chicago, Ill., November 13, 2023 – rEvolution, a global sports-marketing leader, today announced the launch of rEv United, a new and dedicated global soccer division. Embodying the spirit...
Evo 2023: Chipotle Reigns as the Title Sponsor
Evo 2023: Chipotle Reigns as the Title Sponsor, Fueling the Fighting Game Community The Evolution Championship Series, popularly known as Evo, has been an annual esports extravaganza dedicated to fighting games since its beginning in 2002. This prestigious event...
Gulf Oil Launches Global McLaren Automotive Campaign
Gulf Oil has launched its new global creative campaign, in partnership with McLaren Automotive, building on their ‘Together, We’re Unstoppable’ positioning and McLaren Automotive’s recommendation of Gulf Oil for its supercars. Following a competitive pitch in December...
Celebrating 10th DreamDrive Anniversary with American Family Insurance and Packers
As NFL pre-season gets underway, a training camp tradition returns to Lambeau Field. 2023 marks the 10th anniversary of the American Family Insurance DreamDrive. During this event, Packers players ride children’s bikes to and from practice as a special way to...
Fans & Brands Unite: Old Rivals New York
In an exhilarating showdown of “Old Rivals, New York,” Manchester United and Arsenal competed at MetLife Stadium in July 2023. rEvolution played a pivotal role, creating an unforgettable experience for fans and effectively leveraging fan passion to drive...
Chipotle Challenger Series Takes Esports to the Next Level
Chipotle Challenger Series On July 6th, Chipotle, supported by REV/XP, hosted the finals of the Chipotle Challenger Series, featuring the recently released and highly popular Street Fighter 6 as the title game. With an astounding 471 teams competing in the...