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The BlogRanked by Sports Networker and Crowdsight as one of the top publications in sports marketing, the rEvolution blog is a place for industry thought leadership, company news, tooting our own horn and general insights. For best results, read daily.
rEvolution in the News – June
With the start of the 2018 FIFA World Cup this month, our deep bench of sports marketing experts shared words of wisdom with the media as it relates to the world's most watched sporting event. Larry Mann, rEvolution's EVP of Media and Business Development, sat down...
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A Modern Pilgrimage: European Soccer’s Renewed Quest for American Followers
There is a modern-day pilgrimage in progress in America — a phenomenon University of Michigan economics professor and co-author of “Soccernomics” Stefan Szymanski refers to with tongue-in-cheek as “colonization.” The pursuit is not of religious freedom, fertile land...
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rEvolution in the News – May
It’s been a busy and exciting couple of weeks for the rEvolution team, from taking home not one, but two Silver Telly Awards to our official press partnership and Masterclass presentation at last week's Leaders Week New York 2018. rEvolution proved once again to be...
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In telling the American soccer story, Continental gets back to basics
When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. Rather than concentrate solely on one team or group—in this year’s case, the U.S....
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REV/XP Announces Re-Launch, Stays at Forefront of Esports Marketing
REV/XP, the nation’s first esports-dedicated sponsorship and brand agency, has consistently stood at the forefront of esports marketing. With a keen understanding of the fast-paced, constantly evolving space, REV/XP announces a re-launch that strategically positions...
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