rEvolution Sports Marketing Agency Launches Global Soccer Initiative rEv United
Chicago, Ill., November 13, 2023 – rEvolution, a global sports-marketing leader, today announced the launch of rEv United, a new and dedicated global soccer division. Embodying the spirit of unity that defines soccer’s global appeal, rEv United signifies a commitment for rEvolution to continue effectively connecting brands with soccer’s rapidly expanding fan base both in the U.S. and around the world, leveraging the unique opportunities this sport presents.
“Soccer’s universal language is its own unique power that unites people globally,” stated John Rowady, President and Founder of rEvolution. “rEv United embodies our more than 22 years of experience unifying brands and the soccer community through data-driven strategy, breakthrough creative, and cultural authenticity. With North America building to host the sport’s most epic events, our commitment goes beyond mere promotion – we aim to enrich fan experiences.”
The approach of rEv United extends beyond the pitch, offering a holistic suite of services that includes creative campaigns, immersive experiences, strategic sponsorships, and specialized consulting. This comprehensive strategy is designed to forge bespoke connections between brands and soccer enthusiasts.
“With its vast global fan footprint, soccer is more than a sport – it is a culture that delivers fertile ground for storytelling and community building,” said Brian Quarles, rEvolution’s Chief Creative Officer. “The FIFA World Cup’s return to North America in 2026, along with the growing excitement around the Women’s World Cup, has created a palpable buzz among soccer’s core and casual fans alike. This underscores the unique opportunity for CMOs to tap into the burgeoning potential of soccer marketing for both men’s and women’s games. Whether fans are in the stands, attending watch parties, or enjoying the action at a pub or from home, our goal is to authentically connect brands with these diverse fan experiences in ways that drive their business forward.”
rEvolution’s extensive, award-winning portfolio includes collaborations with major soccer entities like Major League Soccer, FIFA, CONCACAF, Ligue 1, and other top leagues in Europe. The launch of rEv United solidifies the agency’s stature as a leader in soccer marketing excellence and innovation.
Among the division’s stewardship is Bruce Bundrant, SVP for rEvolution, and a recognized soccer industry expert with deep expertise in leading top soccer clubs, events, and sponsorships in the U.S. and Europe. His invaluable insights into the global soccer landscape will be on display this week at Soccerex, the world’s premier soccer conference in Miami, where he will represent the agency and rEv United.
“Soccer narratives unfold both on and off the pitch, offering rich territory for brand storytelling,” he said. “Our commitment to shaping soccer marketing’s future is evident as we position ourselves to continue providing unmatched value to clients, especially with pivotal events like the 2026 FIFA World Cup, 2024 Copa América, the 2025 CONCACAF Gold Cup, and the expanding influence of women’s soccer in the North American market.”
As rEvolution marks its expansion in key global markets, the launch of rEv United recognizes the growing significance of soccer as a dynamic platform for brand engagement. rEvolution’s commitment to connecting brands with sports fans globally has long been evident, proven further by rEvolution expanding its global footprint in September with a strategic base in Singapore – representing an investment in the rapidly burgeoning APAC region. The move came after rEvolution acquired London-based Sine Qua Non in January to bolster its already strong UK operations.
rEvolution’s expansion, marked by the introduction of rEv United, is a strategic step forward that acknowledges soccer’s exponential growth as a critical engagement platform. It also underscores rEvolution’s commitment to delivering explicitly tailored marketing solutions that align with and advance our client brands’ core values and ambitions.
Explore what rEv United can do for brands at www.rEvolutionworld.com/rev-utd.
