Wheels Up Makes its Le Mans Debut with United Autosports
Wheels Up touched down at the 24 Hours of Le Mans 2025 race, joining United Autosports at one of the most celebrated events in motorsport. The debut followed the May announcement of their global partnership, which gives Wheels Up members premium access to elite racing...
Playing the Long Game
EVP Linden White discusses how longevity is the strategic advantage when it comes to any partnership. Continental Tire recently announced a multi-year extension of its partnership with Major League Soccer—a milestone that will mark 20 years of collaboration between...
rEvolution Appoints Brian Gabriel as Vice President of Marketing Communications
Industry veteran joins rEvolution to spearhead global integrated marketing and communications campaigns bringing over 16 years of marketing leadership across sports, CPG, and entertainment sectors. CHICAGO, IL — May 27, 2025 – rEvolution, the global leader in sports...
Major League Soccer and Continental Tire Announce Multi-Year Partnership Renewal
Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension...
EVP Julie Barnard on Building Brand Equity in the Luxury Space
It’s 6:15 a.m. in Augusta, GA and the town is already alive. Private jets line the ramp. Local homeowners have handed over their keys. Drivers weave through the streets, already in full swing. Even the Starbucks team delivers their signature hospitality with a...
Perspectives from the Stage: Commercial Growth in Women’s Sport
Ross Arnold recaps “Driving Commercial Growth in Women’s Sport” from the SportsPro Live stage—featuring leaders from WTA, NSL, and ECB. At SportsPro Live, I had the privilege of sharing the stage with three of the most impactful leaders in our industry, discussing...
Be a Brand That Wins with Gaming Events
Gaming’s Influence & Brand Opportunity Gaming isn’t just entertainment—it’s a culture that drives engagement and influence. With over 11.8 million people attending a gaming event or convention in the U.S. last year and millions more tuning in online, gaming has...
Beyond the Fairway: How Leading Brands Win at Golf’s Biggest Moments
This week, over 40,000 will walk the grounds of Augusta National Golf Club. The Masters isn’t just a tournament—it’s a cultural institution, defined by its legacy, prestige, and one-of-a-kind atmosphere. For brands, golf offers something rare: the chance to connect...
College Basketball Crown Unveils First-of-Its-Kind Wearable Trophy for Inaugural Tournament
New Crown-Shaped Trophy Blends Tradition and Innovation, Giving Champions a Title They Can Literally Wear Los Angeles (March 28, 2025) – The College Basketball Crown today unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable...
Wheels Up Names rEvolution as Agency of Record for Brand Experiences
A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of the world’s leading...
