Marketing CommunicationsAUTHENTICALLY TELLING YOUR BRAND’S STORY, IN EVERY ARENA
Custom content and amplification strategies for every communication channel
When dealing with fans’ passion points, authenticity is number one – sports is a locals-only neighborhood, and rEvolution was born here.
Our team of marketing and communications professionals has skill sets spanning content production, influencer marketing, campaign amplification and traditional public relations. Collaborating closely with creative and in-house service teams, rEvolution ensures that your brand reaches the right fans with the right messaging via an ownable platform.
Integrated Communications Plans To Meet Client Objectives
Telling each brand’s unique story by delivering the right messaging, tone and feel for every campaign to authentically connect them to sports’ biggest fans.
Developing and implementing a brand’s overarching brand purpose through all communication – no matter the medium – for a consistent tone that connects, informs and inspires.
- Brand Identity & Guidelines
- Corporate & Campaign Brand Messaging
A production reel that is incredibly diverse in format, style and subject matter, our team produces it all from start to finish to ensure every last detail is aligned with our client’s vision – for everything from social media to long-form digital content to broadcast commercials.
- Creative Inception
- Pre-Production (Storyboarding, Location Scouting, Casting, Etc.)
- Directing & Producing
PR & Influencers
Maximizing reach and impact of a sponsorship through strategic influencer campaigns, amplification and earned media opportunities around specific events and always on campaigns.
- Media Strategy, Material Development & Public Relations
- Influencer Recommendations & Negotiations
- Social Strategy & Communications
Continental Tire: Training Days
Featured Case Study
Concacaf – Setting the Gold Standard
A championship matchup between USMNT and Mexico on Chicago’s Soldier Field could only be evenly matched by a week’s worth of global soccer celebration. The week leading up to the Gold Cup Final, rEvolution helped Concacaf drop a larger-than-life Gold Cup trophy in the middle of Chicago’s biggest commuter stations and ensured the activation captured the attention of international, national and local media.
rEvolution employed a comprehensive communications plan that ensured maximum media coverage to generate brand awareness and drive attendance. Tapping former Concacaf MVP and Chicago soccer star Brian McBride as a Gold Cup Station spokesperson, the team leveraged Chicago and soccer-endemic media relations to secure multiple interviews leading up to and throughout the week, including multiple online, print and broadcast spots with outlets such as Chicago Sun-Times, Fox 32 and Univision.
Great Hall Visitors
Total Gold Cup Station Media Impressions
Sold Out Soldier Field
How it works together
How you communicate proves an integral component of any campaign, enhancing each one of our service team offerings.
Featured Case Study
Winnebago – Meet the Maddons
When Winnebago and World Champion baseball manager Joe Maddon hooked up for a multi-year deal, rEvolution saw an opportunity to make some noise. And thus, the campy mock-sitcom Meet the Maddons was created, creating buzz with a series of eye-catching headlines, well-executed videos and engaging social chatter, all which directed back meetthemaddons.com
From the creative development and production of the series that harken back to the golden age of sitcom TV – specific lighting, set design, established shot, laugh track and title sequence – to a PR push that garnered media and social coverage across local and national industry outlets, including ESPN’s “Sunday Night Baseball,” rEvolution’s Marketing Communications capabilities was integral from start to finish.