Marketing Communications

AUTHENTICALLY TELLING YOUR BRAND’S STORY, IN EVERY ARENA

Custom content and amplification strategies for every communication channel

When dealing with fans’ passion points, authenticity is number one – sports is a locals-only neighborhood, and rEvolution was born here.

Our team of marketing and communications professionals has skill sets spanning content production, influencer marketing, campaign amplification and traditional public relations. Collaborating closely with creative and in-house service teams, rEvolution ensures that your brand reaches the right fans with the right messaging via an ownable platform.

Integrated Communications Plans To Meet Client Objectives

Telling each brand’s unique story by delivering the right messaging, tone and feel for every campaign to authentically connect them to sports’ biggest fans.

Brand Communications

Developing and implementing a brand’s overarching brand purpose through all communication – no matter the medium – for a consistent tone that connects, informs and inspires.

  • Brand Identity & Guidelines
  • Corporate & Campaign Brand Messaging
  • Copywriting

 

Video Production

A production reel that is incredibly diverse in format, style and subject matter, our team produces it all from start to finish to ensure every last detail is aligned with our client’s vision – for everything from social media to long-form digital content to broadcast commercials.

  • Creative Inception
  • Pre-Production (Storyboarding, Location Scouting, Casting, Etc.)
  • Directing & Producing
  • Post-Production

PR & Influencers

Maximizing reach and impact of a sponsorship through strategic influencer campaigns, amplification and earned media opportunities around specific events and always on campaigns.

  • Media Strategy, Material Development & Public Relations
  • Influencer Recommendations & Negotiations
  • Social Strategy & Communications

Continental Tire: Training Days

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Featured Case Study

Concacaf – Setting the Gold Standard

A championship matchup between USMNT and Mexico on Chicago’s Soldier Field could only be evenly matched by a week’s worth of global soccer celebration. The week leading up to the Gold Cup Final, rEvolution helped Concacaf drop a larger-than-life Gold Cup trophy in the middle of Chicago’s biggest commuter stations and ensured the activation captured the attention of international, national and local media.

rEvolution employed a comprehensive communications plan that ensured maximum media coverage to generate brand awareness and drive attendance. Tapping former Concacaf MVP and Chicago soccer star Brian McBride as a Gold Cup Station spokesperson, the team leveraged Chicago and soccer-endemic media relations to secure multiple interviews leading up to and throughout the week, including multiple online, print and broadcast spots with outlets such as Chicago Sun-Times, Fox 32 and Univision.

View more of our work with Concacaf

Great Hall Visitors

Total Gold Cup Station Media Impressions

%

Sold Out Soldier Field

How it works together

How you communicate proves an integral component of any campaign, enhancing each one of our service team offerings.

Media Buying and Planning

Reach the right audience with the right message, across every platform

Experiential & Production Services

Deliver memorable branded activations meaningful consumer engagement

Corporate Hospitality

Craft once-in-a-lifetime VIP experiences to build lasting relationships

Sponsorship Strategy & Research

Gain data-backed insights for greater brand-to-fan engagement

Featured Case Study

Winnebago – Meet the Maddons

When Winnebago and World Champion baseball manager Joe Maddon hooked up for a multi-year deal, rEvolution saw an opportunity to make some noise. And thus, the campy mock-sitcom Meet the Maddons was created, creating buzz with a series of eye-catching headlines, well-executed videos and engaging social chatter, all which directed back meetthemaddons.com

From the creative development and production of the series that harken back to the golden age of sitcom TV – specific lighting, set design, established shot, laugh track and title sequence – to a PR push that garnered media and social coverage across local and national industry outlets, including ESPN’s “Sunday Night Baseball,” rEvolution’s Marketing Communications capabilities was integral from start to finish.

View more of our work with Winnebago

Meet the Maddons Episodes

Total Media Impressions

Total Social Engagement

YouTube and Facebook Views

Delta HappiMess
Delta HappiMess

WE CREATE THE BEST SPORTS MARKETING CAMPAIGNS IN THE WORLD

Let’s Create One Together