Transcend Beyond Physical Events
Our approach to streamed events is a simple one – to lean into what makes the livestreams unique to deliver fan experiences that are better in different ways than what’s possible in a traditional event setting. A good livestreamed event, while not a replacement for the “real” thing, can be a complement, an extension, and – we believe – an incredible tool all their own.
By starting our thinking with streaming first, we create online events that are dynamic, engaging and interactive on their own merit. Sometimes a private Brett Eldredge concert is better because you can dance while making dinner, not to mention having an opportunity to see Tony Hawk destroy Finn Wolfhard in his own game. And there’s no disputing a client gift of wine is definitely just a little bit better when it comes with a tasting class from a world-class sommelier.
For Fans Everywhere
From private events for 10, to major events with thousands, streamed events present the opportunity for your brand to headline a different kind of experience that invites every fan the chance to tune in.
Streaming Platform
The design and execution, including a custom microsite for promotion and registration
Fan Integration
Delivering an interactive fan experience that fits the event (live-chatting, trivia, polling, Q&A, etc.)
Merch
From design to production, plus in-stream sales capabilities
Live Look-Ins
On-broadcast tie-ins and live look-ins with media partners
Watch With Friends
Breakout rooms for private viewing parties
Talent Acquisition
From securing to event management, including interviews, virtual meet and greets, etc.
Product & Prizes
Product seeding, interactive kit delivery, plus more gifting opportunities
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Streamed Event Case Study
Chipotle Challenger Series
An experienced sponsor in the gaming and esports space, Chipotle and REV/XP have built engaging online tournaments and livestreamed events, most notably the Chipotle Challenger Series – dedicated to celebrating and rewarding gaming’s most passionate fans all year.
Transforming the 2020 series into an all-online tournament, amateur players have had the opportunity to compete in Call of Duty and Fortnite against many of their gaming heroes, professional athletes and entertainment celebrities, including TimTheTatMan, CouRageJD, Myth, Christian Pulisic, Allie Long, Josh Hart, Finn Wolfhard, Dillon Francis and more. Prizing for the winning teams, both in the form of cash and burritos, along with burrito drops for viewers has made each of Chipotle’s quarterly events a “can’t-miss” livestream.
The 2020 Chipotle Challenger Series continues to broaden Chipotle’s presence in the space, establishing itself as a champion of esports and gaming communities across the country.
Peak Concurrent Viewers on Twitch
Average Concurrent Viewers on Twitch
Minutes Watched on Twitch
Ready to create something unique?
Streamed Event Case Study
General Tire & Brett Eldredge
Following a summer of UGC and virtual events, General Tire built its own evening of entertainment –a one-night-only live virtual concert featuring Singer-Songwriter star Brett Eldredge alongside guest appearances from fan favorite Team GT anglers Ott DeFoe and Edwin Evers and NASCAR legend Richard Petty.
Hosted by acclaimed radio and television personality Bobby Bones, GT LIVE! @ HOME invited its special guests to recap their time on set producing General Tire’s “9 O’Clock Somewhere” commercial as well as announced product giveaways to several lucky winners. Then, set up from his own studio space, Eldredge discussed and played songs from his recently released album, Sunday Drives, allowing fans an intimate concert viewing experience from their homes.
Fans were overjoyed by the family-friendly concert, stating, “…this is the best concert I’ve ever been to!” and “thank you General Tire for this,” demonstrating the impact on both brand sentiment and engagement as well as delivering meaningful impressions for General Tire.
PR & Social Impressions
Registrations
Chat Engagements
Streamed Event Case Study
Chipotle & Tony Hawk
When Chipotle super fan Tony Hawk was gearing up for his new Pro Skater 1 and 2 Warehouse game release, the brand seized the opportunity to capture the excitement – bringing together new and old school fans to watch Tony Hawk demo the game with fellow skateboarder Jagger Eaton and actor Finn Wolfhard.
Playing straight from Chipotle’s Twitch channel, the three-hour livestream engaged fans with Q&A sessions, trivia for game giveaways and more. Plus, fans had the chance to get their hands on the game ahead of its release by ordering the skating legend’s own Chipotle order. With thousands of free burritos given away to viewers throughout, Chipotle continues to generate meaningful impressions and engagements on its channels.
Twitch Subscribers to Date
Burrito Giveaways
Average Concurrent Viewers
Streamed Event Case Study
Northwestern Mutual Wine Tasting
Looking to meaningfully connect its advisors and their clients and deliver personalized experiences straight to their homes, Northwestern Mutual hosted multiple virtual wine tasting experiences led by Aldo Sohm, the world-renowned sommelier and wine director at Le Bernardin, a three-Michelin-starred restaurant in New York City.
From the moment invitations were sent through post-event follow up, every aspect of the event was intentional in delivering a truly impactful event. Personalized invitations, custom gifting shipped to each guest’s home, engaging talent, interactive custom streaming platform and more ensured the event felt every bit exclusive and special to each attendee. A once-in-a-lifetime experience, advisors and their clients spent an unforgettable evening of great wine and great company that further established lasting business connections.
Integrated Services
Bringing every moment of your streamed event straight to the fans.
Creative Strategy
The strategic thinking and ideas to make your streamed event the main event
Event Production
It’s all in the details when bringing your event to life from the first click until long after it’s over
Video Production
Content for pre, during and post-event marketing initiatives that showcase fans’ excitement and passion
Media
From digital pre-promotion through post-event amplification
PR & Communications
Getting the word out to drum up excitement, engagement and registration
Research
Creating unique VIP experiences that bring fans even closer to the action on the screen
