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rEvolution’s Chris Hughes to moderate the ‘Navigating Motorsport as a Brand’ session 

On April 25th, rEvolution will proudly serve as a gold partner for the 10th annual Blackbook Motorsport Forum. The forum, set to take place at The Kia Oval in London, United Kingdom, serves as a dynamic gathering of motorsports industry leaders and enthusiasts. The 2024 event will focus on navigating the transformation of motorsport over the last decade as well as the trends driving the industry forward into the next decade. 

Chris Hughes, rEvolution’s Vice President of Integrated Client Services, is set to moderate the ‘Navigating Motorsport as a Brand’ session. With his expertise in authentically connecting brands to fan passion, he spans across all motorsport disciplines, including Formula 1, Formula E, and beyond. 

“I am looking forward to moderating a panel session with high profile brands Vodafone, Santander and Total Energies, during which we will be looking back over ten years of motorsport sponsorship. It promises to be an insightful conversation as we explore the latest trends and opportunities for these brands through their respective partnerships.”

rEvolution’s connectivity in the motorsports world has made for a busy start to 2024 that has seen rEvolution’s global reach from Daytona, Florida, to Melbourne, Australia, thanks to a client portfolio featuring global-leading brands including Komatsu, Lamborghini, NetApp, Hyundai and more.  

Access our Sebring recap featuring Lamborghini by clicking here.

The year also opened with the inaugural IMSA Driving Innovation Technology Forum, powered by rEvolution, at the 2024 Rolex 24 At Daytona, that featured a standing-room-only crowd united by a passion for motorsports and technological advancements. 

Click here to watch our recap from the IMSA Technology Forum in Daytona Beach!

To learn more about rEvolution’s motorsports expertise, click here. To read rEvolution’s EVP, Julie Barnard, ponder the enduring link between racing and automotive innovation, click here