rEvolution Becomes Media AOR for Betfred Sportsbook
Global sports marketing and media agency expands role with sports betting leader for 2022 and beyond CHICAGO (August 10, 2022) – rEvolution, the global integrated sports marketing agency, has been named as the media agency of record for Betfred Sportsbook, the wholly...
TV in an integrated media world
Looking deeper at TV should always be a priority for marketing organizations. There is typically a huge price tag, little measurement and minimal oversight from the client side once buys are approved. Once launched, agencies often end up focused on digital media...
Welcome to the "Digital First" World
We live in a customized digital world where we want it our way—we live on a steady diet of Spotify playlists, Netflix binge sessions and hand-picked sports highlights, making everyone’s entertainment and news-gathering experiences wireless and unique to their...
Dodgeball, the Pro Bowl, and the NFL’s Bet That We’ll Watch Anything “NFL”
How do you cash in on a meaningless exhibition game? The NFL is about to try. The Shield has been attempting to revive the glorified annual scrimmage that is the Pro Bowl since 2009— first moving from the week after the Super Bowl to the bye week before the Super...
Why We’re Bullish About Next Year’s CFP Viewership
Now in its third year, the College Football Playoffs has seen ebbs and flows in television audience numbers due, in part, to timing. For sponsoring and presenting sponsors, the stakes are high and we have seen that timing is key. In its first year, the CFP semifinal...
Handicapping Ratings for College Football’s Biggest Week
Welcome to the biggest week for college football. A lot of discussion has surrounded year three of the College Football Playoff – especially in a time where NFL ratings are a hot topic. Last year, the New Year’s Six – including the semifinals in the Orange and...
New Year’s Resolution – Don’t Let Big Data Kill Storytelling
For this month’s MediaPost column, rEvolution VP of Media David Calkins suggested a proper New Year’s Resolution for all media marketers to adopt – “Don’t Let Big Data Kill Storytelling.” In the post, David shares some of his key insights...
The World Series’ Best Ads – Game 1
It’s been 174 combined years since the Cubs and Indians hoisted a World Series title. Also years in the making – the massive MLB TV-deal which was struck in the Selig-era (singed in 2012 and put in effect in 2014). The eight-year deal from FOX, TBS and ESPN was...
Have We Reached “Peak” NFL?
It’s been an uncharacteristically rough couple years for the NFL. While the game’s popularity has surged ever higher year over year since the very first Super Bowl – and investments from sponsors and broadcasters have surged accordingly, the last half decade has told...
How Brands are Leveraging the 2016 NBA Draft
Just days removed from a miracle season from LeBron James and the Cleveland Cavilers, the NBA already has their eyes set on the 2017 season. The NBA Draft is Thursday at the Barclay’s Center in Brooklyn and NBA partners are looking at the event as a key opportunity to...
