Being A Good Sport for Mental Health
rEvolution helps amplify UK charity Sport In Mind’s national expansion plans We are incredibly fortunate to work from some amazing office spaces – be that our global headquarters in Chicago, our newest UK office in Reading, or our newest region in Singapore. Where...
rEvolution Named Agency of Record for International Cricket Council Men’s T20 World Cup 2024
rEvolution Named Agency of Record for ICC Men’s T20 World Cup 2024 Global integrated sports marketing agency to lead PR and marketing activation efforts for historic cricket tournament FOR IMMEDIATE RELEASE Chicago, Ill., (April 22, 2024)– rEvolution, the global...
Revving Up for BlackBook Motorsport Forum
rEvolution’s Chris Hughes to moderate the ‘Navigating Motorsport as a Brand’ session On April 25th, rEvolution will proudly serve as a gold partner for the 10th annual Blackbook Motorsport Forum. The forum, set to take place at The Kia Oval in London, United Kingdom,...
How Common Grassroot Narratives are Shaping Soccer’s and Pickleball’s Professional Leagues
The following excerpt originally appeared on The Kitchen Pickleball. To read the full article, click here. At first glance, soccer and pickleball couldn’t be more different. Soccer’s history dates back thousands of years to the Han Dynasty; pickleball was invented...
rEvolution Becomes Media AOR for Betfred Sportsbook
Global sports marketing and media agency expands role with sports betting leader for 2022 and beyond CHICAGO (August 10, 2022) – rEvolution, the global integrated sports marketing agency, has been named as the media agency of record for Betfred Sportsbook, the wholly...
TV in an integrated media world
Looking deeper at TV should always be a priority for marketing organizations. There is typically a huge price tag, little measurement and minimal oversight from the client side once buys are approved. Once launched, agencies often end up focused on digital media...
Welcome to the "Digital First" World
We live in a customized digital world where we want it our way—we live on a steady diet of Spotify playlists, Netflix binge sessions and hand-picked sports highlights, making everyone’s entertainment and news-gathering experiences wireless and unique to their...
Dodgeball, the Pro Bowl, and the NFL’s Bet That We’ll Watch Anything “NFL”
How do you cash in on a meaningless exhibition game? The NFL is about to try. The Shield has been attempting to revive the glorified annual scrimmage that is the Pro Bowl since 2009— first moving from the week after the Super Bowl to the bye week before the Super...
Why We’re Bullish About Next Year’s CFP Viewership
Now in its third year, the College Football Playoffs has seen ebbs and flows in television audience numbers due, in part, to timing. For sponsoring and presenting sponsors, the stakes are high and we have seen that timing is key. In its first year, the CFP semifinal...
Handicapping Ratings for College Football’s Biggest Week
Welcome to the biggest week for college football. A lot of discussion has surrounded year three of the College Football Playoff – especially in a time where NFL ratings are a hot topic. Last year, the New Year’s Six – including the semifinals in the Orange and...
