Global sports marketing and media agency expands role with sports betting leader
for 2022 and beyond
CHICAGO (August 10, 2022) – rEvolution, the global integrated sports marketing agency, has been named as the media agency of record for Betfred Sportsbook, the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience. Betfred, which is currently operating in five states with three additional planned for the football season, continues to grow its US presence. rEvolution will drive awareness and subscribers for Betfred via an integrated media strategy, including media planning, buying, and analytics.
“Betfred is one of the most established and well-respected betting operators in the UK,” said Dave Mullins, SVP, Client Development, rEvolution. “We look forward to partnering with them as they continue to expand within the U.S.”
Betfred first engaged with rEvolution in 2020, providing sports marketing services around the company’s sponsorship of the Denver Broncos.
“As we ramp up our expansion in the U.S., we see rEvolution as a true agency partner,” said Bryan Bennett, Chief Operator Officer, Betfred Sportsbook. “We trust their talented team, not just in sports activation, but in all areas of media as well.”
As a result of the expanded role, rEvolution, with its global HQ in Chicago, has also recently added to its Media, Analytics, Research and Consulting (M.A.R.C.) group. Leadership on the media team servicing the Betfred account includes Jason Haddad, EVP, Media, Analytics, Research, and Consulting; Bill Lea, Group Director, Media Services; Nick Prajka, Associate Director, Digital Operations and Connelly Denton, Associate Director, Digital Analytics. Dave Kuhn, VP, Research; John Stando, Supervisor, Research; Jenny Swaim, Sr. Director, Analytics & Insights and Ian Burleigh, Supervisor, Analytics & Insights will also work closely in conjunction with the media team. rEvolution also drives the media buying, strategy, and analytics for Continental Tire, Lucas Oil, TORO and other key client partners.
About Betfred Sportsbook
Betfred Sportsbook is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1,400 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA in 2019 specifically to enter the robust and ever-expanding US sports betting market. Betfred, a proud sports betting sponsor of the Cincinnati Bengals, Denver Broncos and Colorado Rockies, is currently a licensed operator in Arizona, Iowa, Pennsylvania, Louisiana, Washington, and Colorado, with Nevada, Virginia, Ohio and Maryland pending regulatory approval.
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in media, analytics, research, and consulting as well as business strategy, marketing communications, and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique integrated services model helps brands drive business through consumer passion points, providing clients with services including sponsorship consulting, media planning and buying, research, analytics and insights, creative, production and design, experiential marketing, hospitality, public relations, and social media. Partial list of client partners includes American Family, Continental Tire, Toro, Capgemini, Chipotle, SAS, Land Rover and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Its global headquarters has been recently listed on Crain’s Chicago Business 2019 Coolest Offices in Chicago. Learn more at www.revolutionworld.com.
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