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rEvolution helps amplify UK charity Sport In Mind’s national expansion plans 

 We are incredibly fortunate to work from some amazing office spaces – be that our global headquarters in Chicago, our newest UK office in Reading, or our newest region in Singapore. Where we work is a reflection of who we are as a business. What we do with the space is equally important. 

At rEvolution, we proudly live at the intersection of sport and culture to authentically connect brands with fans, and for us, it’s just as important for us to give back to the communities in which we ourselves live; to lead by example when it comes to societal issues.  

For many years, Chris Hughes, rEvolution’s UK Vice President, Integrated Client Services, has been an advocate for mental health awareness, carrying out mental health in the workplace training and certifications. When possible, the Reading native has offered support to the Reading based sports and mental health charity, Sport in Mind, even inviting them to our brand-new Reading office “First Look” last February.  

When the charity approached us regarding plans to roll out their proven model in the south-east region nationwide, we were quick to provide support, not just in terms of hosting 70 guests for their special event on April 17, but in helping amplify their mission of using the power of sport and physical activity to transform the country’s mental health. 

The day started with a live BBC radio interview where Sport in Mind’s Chair, Paul McAdam, proudly announced the charity’s seven-year plan to transform the nation’s mental health through sport. There has been a huge surge in demand for the charity’s services due to the increasing numbers of individuals struggling with mental health issues.  

Since the charity’s foundation in 2010, it has already supported over 23,000 adults and young people, delivering over 30,000 sessions across 35 sports. Now, they are set to expand that reach to cover even more people in urgent need of their help  

Sport in Mind’s event has been timed as a precursor to Mental Health Awareness Week (13-19 May), whose overarching theme in 2024 is ‘Movement: Moving more for our mental health’, something that resonates strongly with Sport in Mind’s own mission ‘to improve the lives of people experiencing mental health problems through sport and physical activity’.  

“We are massively grateful to rEvolution for providing us a wonderful venue to unveil our seven-year strategy, and our national expansion plans,” said CE0 Neil Harris, who set up the charity back in 2010 to help his friend overcome crippling anxiety and depression. “We hope we can collaborate more closely in the future, especially with our shared presence in Reading.” 

Chris Hughes added, “The services that Sport in Mind provide for people of all ages who have mental health issues is vital. Having sport at the core of its offering gives us shared interests, so it was a pleasure for us to host them and their guests at rEvolution Reading on Wednesday morning. We’ve been able to share in their positive news, provide them with a platform from which they can grow further, and through that the increase awareness of rEvolution. Most importantly, we’ve been able, in a very small way, to contribute to a topic of great importance and to be part of a much-needed change. We can truly be change agents in all areas of our industry.” 

Learn more about Sport in Mind here: 

For more information about rEvolution’s global headquarters in Chicago, click here. For details regarding our expansion into Singapore, click here.

Media Contact:

Jon Gomez

[email protected]