Principal announces new sponsorship of the Premier Hockey Federation
Global financial services leader commits to investing in women’s sports with new professional women’s hockey partnership February 2, 2022 (Des Moines, Iowa) – Principal® and the Premier Hockey Federation (PHF) today announced a new sponsorship that includes Principal...
rEvolution Scores Three Telly Awards
The Telly Awards, the world’s largest honor for video and television content, awarded rEvolution three Telly Awards for our creative and video production expertise. This year, we highlighted a variety of content – from Continental Tire’s college basketball broadcast...
rEvolution appointed as Racing League’s PR and communications agency
rEvolution, the international, fully integrated sports marketing agency, has been appointed by the Racing League – the ground‐breaking new team‐based horseracing initiative – as its PR agency to deliver PR and communications services using its specialist horseracing,...
Starting a rEvolution – The Sporting Blog interviews Merrick Haydon
rEvolution’s UK Managing Director Merrick Haydon recently had a great conversation with Oli Harris, Chief Marketing Officer at Championship Horse Racing and The Racing League, for The Sporting Blog. Their conversation begins with Merrick’s origin story getting into...
rEvolution Launches New Youth-Focused Firestarter Agency rEv YOUTH
rEvolution, the integrated global sports marketing agency, officially announces the launch of rEv YOUTH, its latest Firestarter agency dedicated to youth-focused brand campaigns. For nearly two decades rEvolution has been known for sports marketing – building...
REV/XP in the News: GQ Magazine and More
With the immense growth in esports, Ken Olsen, Sr. Director of REV/XP, rEvolution’s global esports marketing sister agency, chats with GQ Magazine and Marketing Dive, providing expert insight into how brands can really make an impact (or totally flop) when it...
Chipotle, DreamHack and ESL Team Up to Launch Challenger Series Esports Competition
Chipotle Mexican Grill (NYSE: CMG) today announced its official partnership with DreamHack, the premier gaming and digital lifestyle festival, and ESL, the world’s largest esports company. Already a fan favorite and staple among professional gamers, streamers and...
REV/XP in the News: Approaching Esports Marketing with ANA Magazine
Chris Warren with ANA Magazine takes a deep-dive into the abundant marketing opportunities, yet overall confusion and challenges holding brands back from effectively reaching and engaging the passionate and expanding esports fan base in his latest article,...
REV/XP News: Scump Leads Twitter’s List of “Most-Tweeted About Esports Athletes 2018”
In 2018, Twitter made more of an effort to promote gaming and esports content and coverage. The company just released its 2018 year in review report, in which Call of Duty players dominated the top ten most-tweeted about professional gamers. Even more exciting is two...
REV/XP News: OpTic Gaming Dominates at CWL Las Vegas Open
After a challenging roster transition in 2018, OpTic Gaming returned to the new Call of Duty (COD) League season in impressive form, seizing the Championship title at CWL Las Vegas this past weekend. Sweeping its rival eUnited in the Grand Final in front of a sold-out...
