Since 2008, Lamborghini has been a valued client of rEvolution. Since Lamborghini’s hospitality services are a large part of our work, they have entrusted us with the experiential builds for their Super Trofeo Series races since the inception of their motorsport team in 2013.
Furthermore, during the recent second round of the series, which took place at the Watkins Glen racetrack, we debuted a game-changing hospitality facility exclusively for Lamborghini Squadra Corse. Notably, rEvolution developed the concept and delivered the physical structure and new service standards at this key race in upstate New York. Now, let’s delve deeper into Lamborghini’s hospitality build at Watkins Glen!
Launching at Watkins Glen
Since the beginning of our partnership, rEvolution has consistently gone above and beyond to provide Lamborghini guests and sponsors with a luxurious race weekend experience. This is evident in their exceptional efforts for both the Super Trofeo Series and the IMSA WeatherTech Sports Car Championship, which include Lamborghini Squadra Corse teams, sponsors, and dealer guests.
This year, Lamborghini boasts an impressive lineup of 36 Huracan Super Trofeo EVO2 cars participating in the Super Trofeo Series. Furthermore, the IMSA WeatherTech Sports Car Championship features four Lamborghini Huracan GT3 EVO2 cars competing at the highest level.
Moreover, rEvolution not only manages the events but also takes charge of Lamborghini’s parts operations during these races. Their parts trailers, a sight to behold, transport up to four trailers filled with various components, ranging from nuts and bolts to complete car chassis. In total, they handle 5,000 individual line items meticulously, ensuring that everything needed for pit stops throughout the race weekend is readily available.
Above all, rEvolution’s primary goal is to establish Lamborghini Squadra Corse as an iconic luxury brand, and they aim to accomplish this in every race, especially at Watkins Glen. This prestigious venue immerses guests in a world of opulence for the entire weekend. From the moment guests arrive, they are immediately enveloped in unmatched luxury that truly captures the essence of the Lamborghini brand. Through this experiential approach, rEvolution successfully delivers an extraordinary weekend that flawlessly showcases the luxury and prestige synonymous with Lamborghini.
Our intended outcome
Delivering exceptional results
As a result of expertly immersing guests in an atmosphere of indulgence and unforgettable firsthand experiences, rEvolution ensures that the Lamborghini race weekend at Watkins Glen leaves an indelible mark. Ultimately, this further strengthens the brand’s position as the epitome of automotive excellence and luxury.
To view our additional work with Lamborghini, click here.
Photo gallery credit: Jamey Price (@jameypricephoto)