How do you convince a culture that is not accustomed to high-end hospitality that they do, in fact, need it? When the International Basketball Federation (FIBA) selected China to host the FIBA Basketball World Cup 2019, the impact and marketing potential could not be ignored. It is the world’s most populated country and one of the most basketball-crazy nations on the planet....
rEvolution Firestarter RGE Expands, Opens New London Office It’s official! RGE, the fast-growing global sporting event management agency, opened its new London office doors in January 2018. Managing director George Pollington has returned to English soil to launch a new phase in the agency’s development, stating, “We’ve seen...