MIAMI (June 4, 2021) – The Confederation of North, Central America and Caribbean Association Football (Concacaf) introduced today Experience60, a new interactive virtual experience for fans to learn about and celebrate Concacaf’s rich 60-year history, as well as generate excitement and engagement around their upcoming Concacaf Nations League and Gold Cup 2021 competitions. The online-only interactive hub is now live at https://concacaf60.com/.
“Concacaf is committed to providing our fans with more innovative ways to engage with the sport they love,” said Heidi Pellerano, Chief Commercial Officer. “The 60th Anniversary of our Confederation is a major milestone for all of Concacaf and our partners. We’re thrilled to leverage this milestone to launch Experience60 and give our passionate fans around the world the opportunity to immerse themselves in the past, present and future of our Confederation.”
Upon entering the new site, fans can engage with multiple interactive components that will be consistently updated throughout the summer, including exclusive content, games, challenges and even prizing opportunities.
Highlights of the Experience60 website include:
- 60-Year Concacaf Timeline: An immersive journey through the decades that commemorates the Confederation’s biggest milestones, iconic matches, player spotlights, stories and more through dynamic storytelling features.
- Interactive Takeaways: Custom digital takeaways for fans to use for cheering on their team, including custom player cards, AR trophies and more that can be shared on social media.
- Skills Challenge: Fun virtual skills challenges inspired by iconic Concacaf moments.
- Predictive Gaming: Opportunity to submit gameday predictions during the Gold Cup tournament for the chance to make the leaderboard and win weekly prizing as well as a grand prize. Prizes include Concacaf memorabilia, gift cards, game tickets and more.
Concacaf once again partnered with rEvolution, the global integrated sports marketing agency, to develop Experience60. Working closely with the Concacaf team, rEvolution is responsible for activating each component of the campaign, including strategy, communications, player and influencer partnerships and experiential activation.
To help promote and engage with Experience60, Concacaf has partnered with leading names in both soccer and culture, including Concacaf legends, as well as continued media support from Fox Sports, Univision, The Guardian and Remezcla.
The Confederation of North, Central America, and Caribbean Association Football (Concacaf) is the governing body for football in North America, Central America, and the Caribbean, and one of the six continental confederations that comprise FIFA. Concacaf is composed of 41 Member Associations, including nations and territories from Canada in the north, south through Central America and across the Caribbean to Guyana, Suriname and French Guiana on the South American continent. Concacaf manages a network of unified competitions and development activities to unite this diverse region in football, with the goals of actively promoting universal access to our sport, and raising the quality of football across the Confederation.