The Partnership
rEvolution and Blueprint Sports are joining forces to redefine how brands connect with student-athletes — not just as athletes but as influencers in today’s economic model. By leveraging their social influence, we’re creating new opportunities for brands to engage authentically while supporting academic institutions and student-athletes.
Together, we offer a comprehensive, full-service solution that connects brands to the influential power of student-athletes and helps institutions navigate the complexities of NIL.

Why It Matters
Influencers Over NIL
This isn’t just about NIL — it’s about social influence. Student-athlete value is driven by their ability to connect with engaged audiences, amplified by their participation in sports.
A Growing Market
With over $1.2B in NIL deals in 2023-24, and projections exceeding $2.5B by 2025-26, this partnership positions us to lead in this fast-growing space.
Seamless Expertise
rEvolution’s proven track record with global brands complements Blueprint’s trusted relationships with top universities and student-athletes, to establish a unique partnership poised to lead the industry.
What We Deliver
For Brands
rEvolution’s 23 years of expertise helps brands unlock authentic, results-driven engagement through the influence of student-athletes.
For Institutions
Blueprint Sports provides proven NIL management solutions, helping universities ensure compliance, support athletes, and maximize revenue opportunities.
For Student-Athletes
We empower athletes as influencers, equipping them with tools to build their personal brands, maximize earning potential, and secure long-term success.
Key Data
%
Of NIL Activity
occurs on social media platforms, making student-athletes key influencers in the digital economy
in deals
Blueprint Sports has facilitated deals across 25 universities, including 12 Power Five institutions.
growth by 2025
The collegiate NIL market is projected to grow to remarkably with revenue-sharing on the near-term horizon.
Looking Ahead
This partnership is about shaping the future, not just following trends. Together, rEvolution and Blueprint Sports are building scalable, impactful campaigns that connect brands with the influential power of student-athletes, driving value for all stakeholders.