Playing the Long Game
EVP Linden White discusses how longevity is the strategic advantage when it comes to any partnership. Continental Tire recently announced a multi-year extension of its partnership with Major League Soccer—a milestone that will mark 20 years of collaboration between...
Major League Soccer and Continental Tire Announce Multi-Year Partnership Renewal
Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension...
Chipotle and Continental Tire Dominate the Viddy’s
THE VIDDY AWARDS Celebrating its 28th year, The Viddy Awards acknowledge the outstanding achievements in the creation, production, and delivery of video content. As one of the longest-standing and highly regarded awards programs in the industry, Viddy aims to honor...
rEvolution Sweeps at Telly Awards 2023
rEvolution is honored to announce that three of our campaigns from 2022 won four Telly Awards! The Telly Awards The Telly Awards annually highlights outstanding achievements in television and video production across various platforms. With participation from all...
Continental Tire Wins People’s Telly Awards 2023
rEvolution is thrilled to announce that our work with Continental Tire has won this year’s People’s Telly Awards. We successfully collaborated with USMNT + MLS goalkeeper Sean Johnson to promote their new brand positioning of #SmartChoiceInTires. THE PROJECT With the...
Continental Tire Runs It Back with New NIL Campaign & College Basketball Broadcast Spot
After the success of last year’s initial NIL work with host/influencer Lethal Shooter, the rEvolution team filmed three episodes of the “Smart Choice Sessions” with Continental Tire, featuring three new players this year: Gradey Dick (Kansas): Drew Timme (Gonzaga):...
rEvolution Scores Three Telly Awards
The Telly Awards, the world’s largest honor for video and television content, awarded rEvolution three Telly Awards for our creative and video production expertise. This year, we highlighted a variety of content – from Continental Tire’s college basketball broadcast...
rEvolution Recognized on Chief Marketer Top Marketing Agencies of 2021
rEvolution continues to be recognized as one of the marketing industry’s best agencies in brand engagement and activation, securing its place as one of Chief Marketer’s Top Marketing Agencies of 2021. This year, rEvolution was applauded for its work on Continental...
Continental Tire Joins MLS for 7th Annual Kick Childhood Cancer Campaign
Just announced this morning with SportsBusiness Journal, rEvolution’s longtime client partner Continental Tire is teaming up with MLS WORKS for its 7th annual Kick Childhood Cancer campaign as part of Childhood Cancer Awareness Month. The initiative brings all...
rEvolution Makes Event Marketer’s 2020 IT List, Again
rEvolution takes a spot on the coveted Event Marketer 100 IT List yet again, this year for its work in sponsorship activation, influencer programs and virtual events. The award recognizes event agencies of the year representing creative culture, innovative thinking...
