Just announced this morning with SportsBusiness Journal, rEvolution’s longtime client partner Continental Tire is teaming up with MLS WORKS for its 7th annual Kick Childhood Cancer campaign as part of Childhood Cancer Awareness Month.

The initiative brings all 26 MLS clubs and its fans together to support the young patients and their families during their fight against cancer as well as raise awareness and funds for research in the hope of curing all types of pediatric cancer once and for all.

Throughout the month of September, Continental Tire, MLS and all MLS clubs will be providing unique experiences for the pediatric patients and their families, including player visits, tire donations and care kits. Additionally, MLS fans are encouraged to write “Messages of Hope” to these amazing kids all month long using #KickChildhoodCancer. For every use of the hashtag, Continental Tire will donate $25 to fund pediatric cancer research, in honor of the league’s milestone 25th season (up to $50,000). Continental Tire will continue its fundraising efforts through the holiday season with a special holiday auction of game-used items from September 2020 season matches.

To read more about Continental Tire’s partnership with MLS WORKS, please see the full announcement on MLSSoccer.com.