After the success of last year’s initial NIL work with host/influencer Lethal Shooter, the rEvolution team filmed three episodes of the “Smart Choice Sessions” with Continental Tire, featuring three new players this year:
Gradey Dick (Kansas):
Drew Timme (Gonzaga):
Caleb Love (UNC):
Continental also launched a new :30 broadcast spot with Grant Hill and Christian Laettner.
Keep an eye out all this month for more from Continental Tire in college basketball. Read more on Continental Tire’s NIL campaign, including thoughts from Brian Beierwaltes, senior manager marketing at Continental Tire, via Digiday here as well as on MediaPost here.