CONTINENTAL TIRE PARTNERSHIP OVERVIEW
For 15 years and counting, Continental Tire has strategically invested in soccer to enhance brand awareness and connect with tire buyers. Through a comprehensive partnership plan, Continental Tire has leveraged its MLS partnership to achieve a strong return on investment, exceeding industry standards. rEvolution has played a crucial role in negotiating, managing, and executing all sponsorship assets to maximize impact.
TV, DIGITAL AND SOCIAL
Continental Tire’s marketing efforts span multiple platforms, including TV, digital, and social. Soccer-specific commercials highlight the brand’s Smart Choice positioning, while strategically placed in-game signage ensures maximum visibility. Digital and social media campaigns celebrate MLS players’ top performances, reinforcing the brand’s connection to smart decision-making and and ensuring consistent brand messaging within the online soccer community. In addition, research and analytics help assess the effectiveness of these initiatives year after year.
IN-PERSON FAN ENGAGEMENT
To further engage fans and retailers, Continental Tire offers immersive match-day experiences, exclusive co-branded scarves, and exclusive ticket and autographed merch giveaways. Hospitality programs strengthen relationships with key tire retailers through premium MLS experiences.
