Navigating Brand Opportunities with NCAA’s Endorsement Rules Changes
The NCAA’s latest rules changes allow student-athletes to receive compensation for endorsements, opening up opportunities for brands looking to connect with the college space. While the plan is still fairly broad, rEvolution has already begun initiating insightful...
LAFC Announces Multi-Year Partnership with Farmer John
The Los Angeles Football Club (LAFC) announced today a multi-year partnership with Farmer John, making the specialty meat brand the “Official Packaged Meat Partner of LAFC” beginning with the 2020 season. “We are so excited to welcome Farmer John to the Black &...
Polaris and Minnesota Vikings Announce New Campaign to Benefit COVID-19 Response Fund
rEvolution helped longtime client partner Polaris quickly pivot its team partnership with Minnesota Vikings to launch “Unite the North by Polaris” – a new initiative to honor and raise funds for the brave healthcare workers on the frontlines battling...
Assessing Your Long-Term Sports Sponsorship Strategy
Six weeks without live sports looks different across the sports marketing industry. From the content alternatives and chance to be creative to the feeling of Groundhog’s Day around contingency planning. As part of rEvolution’s consulting group, this indefinite timeout...
rEvolution in the news: helping to get global sports and events live after COVID-19
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, rEvolution is part of a collective of agencies helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security...
rEvolution Teams Up With Rowboat Creative to Benefit the COVID-19 Response Fund
“We Are A Team” is one of our foundational values at rEvolution. Along with “We Put People First,” it shapes all that we do in our community and on behalf of our client partners. Today, an initiative we’re launching with our friends at Rowboat Creative to benefit the...
rEvolution in the News: Talking Esports with The Telegraph
Following his piece in City A.M. on the boom of esports during coronavirus, Nick Clarke spoke with The Telegraph on the industry’s continuing appeal for millions. At its core, he says – the competition. “When you watch a film, or a series, or read a book, or any...
It’s a different ball game, but we’re all still fans
By: Steve McNelley, SVP, Consulting & Integrated Client Services, rEvolution Sports may have drastically changed these past few weeks, but what we love about them hasn’t faded (nor will it). We still take pride in wearing our team and player jerseys; we revel in...
rEvolution in the News – COVID-19 and Sports
As much of the world is at a standstill in the wake of COVID-19, rEvolution provided insightful commentary on the state of the sports world – the ever-more importance that sports plays in our lives and the steps we as an agency are taking to help our client...
Thinking of esports? We’ve been breaking brands in the space for years
Since 2015, REV/XP has been a marketing leader in helping non-endemic brands enter and navigate the space for years, and a crucial partner to endemic teams and properties. Just like at our big brother agency rEvolution, we take an integrated approach to providing...
