As much of the world is at a standstill in the wake of COVID-19, rEvolution provided insightful commentary on the state of the sports world – the ever-more importance that sports plays in our lives and the steps we as an agency are taking to help our client partners navigate the marketing space during this time.
A Letter from our CEO on COVID-19
Last week, rEvolution’s President and CEO John Rowady shared an update on the steps we are taking to protect our clients’ critical marketing initiatives, reiterating our client-first approach and commitment to provide world-class, integrated marketing services and solutions to all of our client partners.
What COVID-19 means for sports marketing – Marketing Dive
John Rowady talked the potential upside within the sponsorship landscape in the wake of coronavirus, particularly for challenger brands, and the role sports will play as a beacon in the shift back toward normalcy: “Sports coming back will be a lead indicator for everybody looking at the economic recovery [after COVID-19],” he said. “Once we start to see those announcements, you’re going to see a whole different attitude across the country. Across the globe, actually.”
Esports enjoying boom while traditional sports suffer from coronavirus cancellations – City AM
rEvolution’s Digital Account Manager Nick Clarke discussed the booming esports market, noting, “Simply put, the esports industry is one of the few that will have lasting benefits from the coronavirus outbreak, and it’s only a matter of time before companies realise this and race to take advantage of it.”
The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews – Adweek
rEvolution’s Chief Creative Officer Brian Quarles explained the difficulties of a logo redesign even in the best of times, particularly for a brand with a passionate fan base, such as a sports team. These feelings are exacerbated in the case of the LA Rams with the stall in live sports due to the coronavirus.
Chipotle Challenger Series Announcement – Dexerto
Yesterday, the 2020 Chipotle Challenger Series was officially announced. Building off last year’s inaugural season, the tournament is returning this year as an online competition, with fans competing against some of the the biggest names in gaming and esports for the chance to win $50,000 and free Chipotle for a year. For more on REV/XP, rEvolution’s subsidiary esports marketing agency, and its work with Chipotle, visit www.revxp.com.
Agencies exploring creative ways to deliver experiences in uncertain times – SportsBusiness Daily
rEvolution’s Chief of Staff Darren Marshall remarked on how agencies approach client consultation and the seeming shift, rather than cancelling, of marketing dollars to different channels, times and industries during this time.