The Los Angeles Football Club (LAFC) announced today a multi-year partnership with Farmer John, making the specialty meat brand the “Official Packaged Meat Partner of LAFC” beginning with the 2020 season.
“We are so excited to welcome Farmer John to the Black & Gold family,” said LAFC President and Owner Tom Penn. “Farmer John is an industry leader who shares our vision of providing a first-class customer experience while also making sure that we are true community partners in Los Angeles.”
Through its partnership with LAFC, Farmer John is excited to shine a spotlight on those in our community who are serving theirs with this year’s launch of “L.A. Familia,” a community-focused campaign that celebrates the diverse individuals and organizations within the broader LAFC family who use their love of the game to support and improve their local neighborhoods. Each honoree’s efforts will be recognized throughout the season, with their stories highlighted through a digital content series and more.
“As a mainstay in the sports community in and around Los Angeles for decades, Farmer John is proud to partner with LAFC and join one of the most energetic and enthusiastic fanbases in the country,” said Michael Merritt, senior marketing director for Farmer John. “Together, we’ll celebrate our beloved city in an even bigger way. Through this partnership and the ‘L.A. Familia’ program, we have the privilege to showcase and support some of the heartfelt work being done within the local community, which is needed now more than ever.”
To kick off the partnership, Farmer John will serve as the presenting partner for an upcoming episode of “Max Live” on Instagram, featuring LAFC lead broadcaster Max Bretos and two-time MLS Golden Boot winner Bradley Wright-Phillips. Max Live presented by Farmer John is set to air on Thursday, April 30 at 8:00 p.m. PT.
Additionally, as part of the partnership, Farmer John will serve as a community engagement associate partner for a handful of LAFC community initiatives, as well as continue to connect fans with the team they love through a range of player and technical staff appearances. More details to come.
Farmer John partnered with rEvolution, the largest global independent sports marketing agency, to negotiate the team deal with LAFC as well as manage the creative strategy and execution of the L.A. Familia campaign. Working closely with the Farmer John team, rEvolution will be responsible for each component of the partnership, including sponsorship strategy, creative strategy, content production, communications, player and influencer partnerships and future game day activation.
ABOUT FARMER JOHN
Based in California since 1931, Farmer John has pioneered a revolution in the supply of local flavorful meats. The journey began with Irish-American brothers Francis and Bernard Clougherty curing and selling pork bellies and smoked hams to local grocery stores, and continues today with staples like breakfast sausage and hot dogs. This longstanding Southern California brand remains committed to crafting the highest quality meats full of freshness and flavor. For more information on our products and recipe inspiration, please visit www.farmerjohn.com or follow us on Facebook (@FarmerJohn) or Instagram (@FarmerJohnLA).
ABOUT LOS ANGELES FOOTBALL CLUB (LAFC)
The Los Angeles Football Club (LAFC) is the newest MLS soccer club serving the greater Los Angeles area. Coming off a record-breaking 2019 season, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat Banc of California Stadium and a top-flight training center on the campus of Cal State Los Angeles.
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, social media, research and analytics. Client partners include Continental Tire, SAS, Northwestern Mutual, Land Rover, Spin Master and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Its global headquarters has been recently listed on Crain’s Chicago Business 2019 Coolest Offices in Chicago. Learn more at www.revolutionworld.com.