What is the most “sponsor friendly” sport?
rEvolution’s research team designed a custom study that measures “sponsor friendliness” among 25 traditional and emerging sports across the U.S. and UK. The result: rEvolution’s Sponsor Ranking, just recently published in SportsBusiness Journal, which shows each...
An update on Mental Health Support at rEvolution
This week is Mental Health Awareness Week and never has it had more significance than in our coronavirus lockdown world of 2020. 60% of the UK workforce is currently working from home and this brings numerous, well-publicised challenges. Whether it be trying to...
Exemplifying Our Value “We Are A Team” – A Note from Our CEO
Dear All, Eight weeks ago, I wrote to you about my confidence in the rEvolution team to strengthen our client partner relationships, develop new thinking and continue to deliver on business objectives. I’d like to also provide my deep appreciation to our clients....
Leaders gears up to host sports industry via new online event – LeadersWeek.direct/
Unable to bring the global sports industry together in New York this May due to the current pandemic, Leaders is proud to introduce LeadersWeek.direct/, a platform for global sport industry leaders to come together at a time when the world must stay apart. The online...
rEvolution Hires Morgan Merle and Jamie Salmon
As rEvolution, the largest independent integrated sports marketing agency, continues to grow its presence in the UK and add to its increasing range of capabilities, it has welcomed two new key members to its team, specializing in creative and business development....
Five Key Insights on COVID-19’s Impact on Sports Fans
These past few months have brought what has been characterized time and again as unprecedented cancellations and delay of collegiate and professional sports. While sports fans take to their homes, broadcasters, sponsors, rightsholders and agencies are asking what the...
LAFC Announces Multi-Year Partnership with Farmer John
The Los Angeles Football Club (LAFC) announced today a multi-year partnership with Farmer John, making the specialty meat brand the “Official Packaged Meat Partner of LAFC” beginning with the 2020 season. “We are so excited to welcome Farmer John to the Black &...
Assessing Your Long-Term Sports Sponsorship Strategy
Six weeks without live sports looks different across the sports marketing industry. From the content alternatives and chance to be creative to the feeling of Groundhog’s Day around contingency planning. As part of rEvolution’s consulting group, this indefinite timeout...
rEvolution in the news: helping to get global sports and events live after COVID-19
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, rEvolution is part of a collective of agencies helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security...
rEvolution Teams Up With Rowboat Creative to Benefit the COVID-19 Response Fund
“We Are A Team” is one of our foundational values at rEvolution. Along with “We Put People First,” it shapes all that we do in our community and on behalf of our client partners. Today, an initiative we’re launching with our friends at Rowboat Creative to benefit the...
