These past few months have brought what has been characterized time and again as unprecedented cancellations and delay of collegiate and professional sports.

While sports fans take to their homes, broadcasters, sponsors, rightsholders and agencies are asking what the impact of the end or delay of sports seasons is on these fans.

rEvolution’s research team conducted a comprehensive research study, surveying more than 1,000 sports fans, in order to better understand how to react to this sudden “hole” in entertainment, how to best prepare for the comeback of live sports and how to position sponsorship in the best light.

From this study, rEvolution has highlighted five key insights on how COVID-19 has impacted sports fan behavior and consumption, sentiment around the return of live sports and perception of sponsors. To unlock exclusive access to this report, please register below.