What is the most “sponsor friendly” sport?
rEvolution’s research team designed a custom study that measures “sponsor friendliness” among 25 traditional and emerging sports across the U.S. and UK. The result: rEvolution’s Sponsor Ranking, just recently published in SportsBusiness Journal, which shows each...
Five Key Insights on COVID-19’s Impact on Sports Fans
These past few months have brought what has been characterized time and again as unprecedented cancellations and delay of collegiate and professional sports. While sports fans take to their homes, broadcasters, sponsors, rightsholders and agencies are asking what the...
Thinking of esports? We’ve been breaking brands in the space for years
Since 2015, REV/XP has been a marketing leader in helping non-endemic brands enter and navigate the space for years, and a crucial partner to endemic teams and properties. Just like at our big brother agency rEvolution, we take an integrated approach to providing...
Top 5 questions every NASCAR team sponsor should be able to answer
rEvolution has lived in the world of motorsports since its inception nearly 20 years ago. In this time, its Consulting & Research team has developed a keen awareness of trends and tendencies in NASCAR, from brands to the fans its reaches. As the sport and its fan...
Context is King when Measuring Sponsorship
I’m not here to convince you to measure sponsorship. There is a stack of season and event recap PowerPoints piling up on your desk and inbox. Your company’s brand team has identified its target market; the research team has a brand tracker in place to monitor KPIs;...
How to Make Noise at Summer Music Festivals
Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. When done right, brands can make a lasting impression on festival attendees. While...
How Confidently Do You Understand Sponsorship ROI?
A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation around the accuracy of this report, it does raise the...
College Football Sponsorship – The Winning Playbook
It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go...
The FIFA World Cup Party – Fight for your rights to work hard for you
It is just before midnight on a warm summer night when a large group of drunken and raucous Mexican fans approach some local policemen on a street in Moscow. The expressions on the Russian law enforcement officers’ faces are stern and alert, and their stance shows...
Sponsorship Works – But How?
Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies,...
