ONE YEAR, ONE CREATIVE, ONE JOURNEY
Wow, already one year, and what a year! I have always been told that if you do what you love time will fly. I can tell you for sure I did not see this year pass by. I started my journey with rEvolution in February 2020, motivated as ever, looking forward to helping...
Can British Horseracing Move Away from Tradition to Embrace a New Future?
It has been widely documented that British horseracing is facing financial challenges, and as with many sports, has suffered a heavy toll as a result of COVID-19. As Britain’s second biggest spectator sport, the exclusion of racegoers has come at a significant cost,...
Merrick Haydon & Equestrian Sports: “Creativity, innovation and originality will win through”
Merrick Haydon, the managing director of rEvolution London, was appointed deputy media manager for equestrian sports for Tokyo 2020 and still hopes he gets the chance to experience “Tokyo 2020 +1”. While 2020 was going to be rEvolution’s biggest year yet, everything...
rEvolution stages its own HEROES OPEN golf event in aid of NHS Charities Together
Golf was exceptionally fortunate to be one of the first sports allowed to be played by the public since the COVID-19 lockdown. rEvolution is proud to have organised the HEROES OPEN to help play its own small part in joining a voice on behalf of the recreational...
John Rowady Talks CEO to CEO with RSM US LLP About the “New Normal”
How does rEvolution, an integrated sports and lifestyle marketing agency, not just survive, but thrive in a pandemic that has put a pause on most of the sports world? Our Founder and CEO John Rowady sits down (virtually) with RSM US LLP Managing Partner and CEO Joe...
Starting a rEvolution – The Sporting Blog interviews Merrick Haydon
rEvolution’s UK Managing Director Merrick Haydon recently had a great conversation with Oli Harris, Chief Marketing Officer at Championship Horse Racing and The Racing League, for The Sporting Blog. Their conversation begins with Merrick’s origin story getting into...
An update on Mental Health Support at rEvolution
This week is Mental Health Awareness Week and never has it had more significance than in our coronavirus lockdown world of 2020. 60% of the UK workforce is currently working from home and this brings numerous, well-publicised challenges. Whether it be trying to...
Exemplifying Our Value “We Are A Team” – A Note from Our CEO
Dear All, Eight weeks ago, I wrote to you about my confidence in the rEvolution team to strengthen our client partner relationships, develop new thinking and continue to deliver on business objectives. I’d like to also provide my deep appreciation to our clients....
Five Key Insights on COVID-19’s Impact on Sports Fans
These past few months have brought what has been characterized time and again as unprecedented cancellations and delay of collegiate and professional sports. While sports fans take to their homes, broadcasters, sponsors, rightsholders and agencies are asking what the...
Polaris and Minnesota Vikings Announce New Campaign to Benefit COVID-19 Response Fund
rEvolution helped longtime client partner Polaris quickly pivot its team partnership with Minnesota Vikings to launch “Unite the North by Polaris” – a new initiative to honor and raise funds for the brave healthcare workers on the frontlines battling...
