It’s a different ball game, but we’re all still fans
By: Steve McNelley, SVP, Consulting & Integrated Client Services, rEvolution Sports may have drastically changed these past few weeks, but what we love about them hasn’t faded (nor will it). We still take pride in wearing our team and player jerseys; we revel in...
Ainslie and Slingsby: their journeys to the pinnacle of sailing
Sailing is undergoing a revolution. Bold new initiatives and racing series are helping to shape its future, slowly disassociating it from its elitist reputation, which in turn is helping to engage new audiences and transform what is fundamentally an incredibly...
rEvolution in the News – COVID-19 and Sports
As much of the world is at a standstill in the wake of COVID-19, rEvolution provided insightful commentary on the state of the sports world – the ever-more importance that sports plays in our lives and the steps we as an agency are taking to help our client...
Thinking of esports? We’ve been breaking brands in the space for years
Since 2015, REV/XP has been a marketing leader in helping non-endemic brands enter and navigate the space for years, and a crucial partner to endemic teams and properties. Just like at our big brother agency rEvolution, we take an integrated approach to providing...
The Blur
By: Alexis Cohen, Supervisor, Creative Strategy, rEvolution As sports marketers, we’re used to the blurred line between entertainment and work. We notice the sideline digital boards, broadcaster biases and end-card hashtags at the end of a spot. Never 100% watching...
Esports enjoying boom while traditional sports suffer from coronavirus cancellations
Since the coronavirus outbreak, the world has rightly been reacting with human safety at the forefront of every decision. This has made it impossible to avoid the cancellation of global events and has left us all with an uncertain start to the decade. However, the...
A Letter from our CEO
Dear All, At rEvolution, we deeply care about our people and the community at large. Our family consists of our employees, vendors, partners and clients. We are a team – that’s one of our agency’s four core values, and has been since our founding in 2001. The pandemic...
Standing with USWNT
As sports marketers, we have been watching two things unfold this past week; the rapid succession of changes to the global sports schedule and the response of the USWNT and greater soccer community to the USSF latest legal filing arguing women’s national team players...
New Continental Commercial Shows Horse’s Journey to Mascot Greatness
This 2019-20 college basketball season, Continental continues to build national brand awareness through entertaining commercial content hit home by 17 college basketball halftime dunk shows across the country, and all starring the fan-favorite Continental horse...
rEvolution Named as Experiential AOR for Spin Master Corp.
CHICAGO (February 4, 2020) – rEvolution, the integrated sports marketing agency, announced a multi-year experiential agency of record agreement with Spin Master Ltd. Continuing to working closely with the team within rEvolution’s youth-focused subsidiary agency rEv...
