Leaders gears up to host sports industry via new online event – LeadersWeek.direct/
Unable to bring the global sports industry together in New York this May due to the current pandemic, Leaders is proud to introduce LeadersWeek.direct/, a platform for global sport industry leaders to come together at a time when the world must stay apart. The online...
rEvolution Hires Morgan Merle and Jamie Salmon
As rEvolution, the largest independent integrated sports marketing agency, continues to grow its presence in the UK and add to its increasing range of capabilities, it has welcomed two new key members to its team, specializing in creative and business development....
Five Key Insights on COVID-19’s Impact on Sports Fans
These past few months have brought what has been characterized time and again as unprecedented cancellations and delay of collegiate and professional sports. While sports fans take to their homes, broadcasters, sponsors, rightsholders and agencies are asking what the...
Navigating Brand Opportunities with NCAA’s Endorsement Rules Changes
The NCAA’s latest rules changes allow student-athletes to receive compensation for endorsements, opening up opportunities for brands looking to connect with the college space. While the plan is still fairly broad, rEvolution has already begun initiating insightful...
LAFC Announces Multi-Year Partnership with Farmer John
The Los Angeles Football Club (LAFC) announced today a multi-year partnership with Farmer John, making the specialty meat brand the “Official Packaged Meat Partner of LAFC” beginning with the 2020 season. “We are so excited to welcome Farmer John to the Black &...
Polaris and Minnesota Vikings Announce New Campaign to Benefit COVID-19 Response Fund
rEvolution helped longtime client partner Polaris quickly pivot its team partnership with Minnesota Vikings to launch “Unite the North by Polaris” – a new initiative to honor and raise funds for the brave healthcare workers on the frontlines battling...
Assessing Your Long-Term Sports Sponsorship Strategy
Six weeks without live sports looks different across the sports marketing industry. From the content alternatives and chance to be creative to the feeling of Groundhog’s Day around contingency planning. As part of rEvolution’s consulting group, this indefinite timeout...
rEvolution in the news: helping to get global sports and events live after COVID-19
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, rEvolution is part of a collective of agencies helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security...
rEvolution Teams Up With Rowboat Creative to Benefit the COVID-19 Response Fund
“We Are A Team” is one of our foundational values at rEvolution. Along with “We Put People First,” it shapes all that we do in our community and on behalf of our client partners. Today, an initiative we’re launching with our friends at Rowboat Creative to benefit the...
rEvolution in the News: Talking Esports with The Telegraph
Following his piece in City A.M. on the boom of esports during coronavirus, Nick Clarke spoke with The Telegraph on the industry’s continuing appeal for millions. At its core, he says – the competition. “When you watch a film, or a series, or read a book, or any...
