May MediaPost // Best Practices In Experiential Marketing
In this month’s MediaPost column, just ahead of a summer full of marquee sporting events and music festivals, Brian turns his pen’s focus to experiential marketing. Here at rEvolution, we have a saying about activation – don’t just take brands...
Manager, Research
rEvolution is currently taking applications on a great opportunities for industry professionals with three to five years of experience in the field of Research. Take a look below for more information on the position, and follow up via e-mail if it seems to be a good...
Observations From Ultra Music Festival (As Observed From My Couch)
If you were at Ultra Music Festival in Miami, you’re probably still trying to recover. Your ears are still ringing from three, jam-packed days of blaring techno music. Your eyes are starting to adjust from the ridiculous strobe lights. Your wallet is depleted after...
A Case of Dos Equis: Pitchmen Past Their Prime
This week America learned that the “Most Interesting Man in the World” will retire. After nine years as the pitchman for Dos Equis, the brand will replace 77-year-old actor Jonathan Goldsmith and go younger with revamped commercials. While Dos Equis saw a successful...
VP, Operations
We’re in search of a growth-minded, high-performing operations professional to join our championship team. The VP, Operations role will be a strategic member of the agency leadership, working directly with the CEO. A core responsibility is the planning and...
rEvolution Reviews The Oscars
We at rEvolution love sports. Duh. But we also love pop culture and entertainment in general, and we’re suckers for a good live event – so it makes sense that we’d be looking forward to this Sunday’s Oscars ceremony. Sure, it can be an outdated and flawed system that...
An Ambush Marketer’s Guide to #SB50 Stock Photos
If you don’t want to pay the millions of dollars it costs for a Super Bowl ad spot, or the tens of millions it costs to be an official partner of the NFL, or even the more reasonable five-to-seven figures it costs to nab an NFL player for an endorsement deal...
A Month Without DVR’s – Why Marketers Love February
In this month’s guest MediaPost column, rEvolution takes a look at why February is a favorite for marketers. Full article here.
First LA, Then The World
It’s official. After much speculation and debate, the NFL announced the nearly unanimous vote approving the St. Louis Rams to make the move back to Los Angeles. Of course with a new team must come a brand new facility, and owner Steve Kroenke already has his eyes set...
Ratings Aside, College Football Playoff Shows Importance Of On-Site Brand Activation
While media is chief around the College Football Playoff (CFP) and NCAA Bowl Season, experiential activation adds an immense amount of value for a brand with consumers on-site. rEvolution was on the ground at the CFP and reports back on some of the...
