Context is King when Measuring Sponsorship
I’m not here to convince you to measure sponsorship. There is a stack of season and event recap PowerPoints piling up on your desk and inbox. Your company’s brand team has identified its target market; the research team has a brand tracker in place to monitor KPIs;...
A Week in Soccer: “Soccer Sunday” with Women’s World Cup Final and Concacaf Gold Cup Final
The fireworks may have kicked things off, but this Sunday is a big day for U.S. soccer fans with both the Women’s and Men’s National Teams playing in tournament finals. And this may be biased, but in Chicago, it feels like we’re in the center of it. Let’s talk about...
A Week in Soccer: Journey to U.S. WNT Semifinals Viewing Party
Getting past France was big. But then again, any exit without the trophy would have been a disappointment for the U.S. Women’s National Team. For us, the last few months have been a balance of superstition and confidence, particularly working with U.S. Soccer in...
rEvolution Launches New Youth-Focused Firestarter Agency rEv YOUTH
rEvolution, the integrated global sports marketing agency, officially announces the launch of rEv YOUTH, its latest Firestarter agency dedicated to youth-focused brand campaigns. For nearly two decades rEvolution has been known for sports marketing – building...
Continental Tire: A true U.S. Women’s National Team fan
FORT MILL, S.C. (June 5, 2019) – With the U.S. Women’s National Soccer Team heading to France this summer, Continental Tire has positioned itself as one of sport’s biggest fans, proving unwavering support for these incredible athletes and the growth of women’s soccer...
rEvolution and Continental Tire Win Silver Telly Award
rEvolution’s 2018 Celebrating Soccer campaign with Continental Tire won a 2019 Silver Telly Award for branded content this week, alongside CBS and AT&T, among others. Starring a number of soccer personalities, both well known and maybe not so well known,...
How do you convince a culture that is not accustomed to high-end hospitality that they do, in fact, need it?
When the International Basketball Federation (FIBA) selected China to host the FIBA Basketball World Cup 2019, the impact and marketing potential could not be ignored. It is the world’s most populated country and one of the most basketball-crazy nations on the planet....
Sports Marketing Agency rEvolution Hires Emily Szymczak as CFO
rEvolution, the integrated global sports marketing agency, invests in strong business and finance leadership as the agency continues its enterprise growth with the hiring of Emily Szymczak as its new Chief Financial Officer. “John Rowady and his team have done an...
rEvolution Lifts Curtain on Its New Global Headquarters in Chicago’s Fulton Market
rEvolution, an integrated and brand-focused global sports marketing agency, moved its corporate headquarters to Chicago’s Fulton Market neighborhood, relocating from the River North neighborhood, where the company operated since it was founded in 2001. The agency...
REV/XP in the News: GQ Magazine and More
With the immense growth in esports, Ken Olsen, Sr. Director of REV/XP, rEvolution’s global esports marketing sister agency, chats with GQ Magazine and Marketing Dive, providing expert insight into how brands can really make an impact (or totally flop) when it...
