rEvolution, an integrated and brand-focused global sports marketing agency, moved its corporate headquarters to Chicago’s Fulton Market neighborhood, relocating from the River North neighborhood, where the company operated since it was founded in 2001. The agency occupies the ninth floor of Sterling Bay’s latest development, 210 N. Carpenter.
As soon as the elevator door opens, visitors know they have entered rEvolution, from the illuminated rEvolution “r” to Emerson Fittipaldi’s IndyCar racecar to the company values prominently displayed on banners over stadium bleachers in the atrium. Nearly every detail of the rEvolution office was custom created to tell the story of where the agency came from, who it is and its vision moving forward. Highlighting the 23,000 square foot space is custom steel furniture, a full bar, floor-to-ceiling windows with 360-degree Chicago views, a sky deck overlooking the city, rooftop lap pool and fitness center.
“As we have continued to grow and evolve as a sports marketing company, it has become clear that we need to be in a space that is reflective of our brand and our vision,” said rEvolution CEO and Founder John Rowady. “The office space tells our story and is a reflection of who we are. Culturally, we think moving into Fulton Market is the right choice for rEvolution because it’s an area that will serve our current and future employees, clients and business partners well.”
Whether it is over coffee in one of the nine dedicated conference spaces, small groups in one of the four ‘living room’ areas or brainstorms over beers at the Bear & Rabbit bar, rEvolution’s office offers modest work spaces and a copious amount of common area, creating intentional socialization and collaboration among the agency’s numerous integrated service groups.
Custom aspects tell the agency’s story across the expansive space, including hand-made custom furniture from Atlanta-based Iron Age Office, stadium banners displaying rEvolution’s Core Values from Oxford Pennant, gold leaf accents by Heart & Bone and a Nevco scoreboard from Galatia High School (Galatia, Ill.), with funds from the scoreboard’s sale going toward renovating the school’s gymnasium.
Chicago-based IA Interior Architects worked with rEvolution’s dedicated creative team to oversee planning and execution of many interior design elements of rEvolution’s ninth story suite.
“Collaborating with a company like rEvolution helped to push IA’s design team to think creatively to achieve the unique solutions they were looking for,” said Neil Schneider, Design Director, IA Interior Architects. “The success of this project was blending all of rEvolution’s great ideas and unique personalities into a cohesive design story around their energy, passion, and legacy, creating a space that is truly them.”
rEvolution was the first tenant to move into the 200,000 square-foot, 12-story Sterling Bay Development. The office building hosts Google and Leopardo Companies, the construction firm commissioned by Sterling Bay to build 210 N. Carpenter.
“We are amazed with what rEvolution did with their space at 210 N. Carpenter,” said Sterling Bay CEO Andy Gloor. “We have seen their creative vision and attention to detail firsthand while working with them, and it is certainly on display in their new headquarters.”
The office will serve as a workspace, venue to entertain clients and a destination to host industry forums and new business opportunities.
“Everything in this office is intentional,” said Brian Quarles, Chief Creative Officer, rEvolution. “With floor-to-ceiling windows, the city is part of the office, and the energy of Fulton market and the Chicago skyline is felt throughout. We used the blank canvas of a new office space as an opportunity to tell our story. Everything we put in this office is reflective of who we are as an agency. We have put as much effort into developing this space as we put into developing integrated campaigns for our clients.”
rEvolution moved to its new headquarters in October 2018, exiting its most recent space at 600 W. Chicago Avenue (Groupon, Wrigley, Big Ten Network), where the agency operated in two different offices starting in 2005.
Check out the new rEvolution headquarters here.
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, social media, research and analytics. Client partners include Continental Tire, SAS, Northwestern Mutual, Land Rover and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Learn more at www.revolutionworld.com.
ABOUT STERLING BAY:
Founded in 1986, Sterling Bay is a real estate investment and development company offering full service real estate expertise in leasing, design, construction and hospitality. The firm’s portfolio features adaptive reuse and build-to-suit headquarter projects for major corporations like Google, Inc., Gogo, Uber and McDonald’s Corporation. For more information please visit https://www.sterlingbay.com.
ABOUT IA INTERIOR ARCHITECTS:
Founded in 1984, IA Interior Architects is the first and largest global architectural firm focused exclusively on interior architecture and workplace strategies. IA helps clients in diverse markets worldwide align their business strategies and core values with the dynamic use of space. IA has offices in Atlanta, Austin, Boston, Charlotte, Chicago, Dallas, Denver, Houston, London, Los Angeles, Miami, New York, Orange County, Philadelphia, Portland, Raleigh, San Francisco, Seattle, Silicon Valley, Toronto, and Washington, DC and has partner affiliates in Europe, Middle East and Africa, Asia and Australia, Canada, and Latin America through the IA Global Alliance. For more information, visit www.interiorarchitects.com.