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In an exhilarating showdown of “Old Rivals, New York,” Manchester United and Arsenal competed at MetLife Stadium in July 2023. rEvolution played a pivotal role, creating an unforgettable experience for fans and effectively leveraging fan passion to drive business for AEG and both clubs.

Developing an NYC-Inspired Look and Feel

rEvolution collaborated with both clubs and AEG, crafting a NYC-inspired identity resonating with Manchester United and Arsenal fans. The process involved creating a distinct name, look, and feel, leaving a lasting impression on attendees.

Creating Alluring Launch Assets

The creative minds at rEvolution were behind the captivating match announcement assets that generated a buzz from the very beginning. These assets included an engaging microsite and social assets that acted as a digital hub for fans. These assets provided fans with everything they needed to know about the match and its surrounding events.

Strategic Paid Media Deployment

rEvolution maximized exposure and ticket sales by managing paid media in two waves. The first at ticket launch, the second six weeks before the match. This approach included digital out-of-home (OOH) ads in NJ and targeted paid social and programmatic campaigns, reaching fans in NYC, NJ, Boston, DC, Baltimore, and Philadelphia. 

Expert PR and Communications

The rEvolution team took charge of  public relations and communications surrounding the event working closely with AEG and both clubs. We crafted press releases for launch, rosters, and press conferences. Additionally, we oversaw head coach and player conferences, ensuring media coverage in prominent outlets. 

The Record-Breaking Results

Thanks to the collaborative efforts of rEvolution, both clubs, and AEG, the match was a massive success, with a sold-out crowd of over 82,000 passionate fans at MetLife Stadium, making history as the largest soccer crowd ever to grace the stadium. 

7,000 total mentions

97.1m potential reach

Through our integrated marketing services, innovative creative, and unparalleled dedication, rEvolution has showcased its ability to unite fans and drive business for brands. The “Old Rivals, New York” clash between Manchester United and Arsenal at MetLife Stadium will be remembered as a testament to the power of soccer fans’ passion and the art of sports marketing.  

To view our other game-changing soccer marketing work, click here!