The Enduring Legacy of League of Legends: Insights from the rEv/XP Team
Even fifteen years after its original release, League of Legends has cultivated a rabid, global fanbase with millions watching tournaments online every year. Four members of our rEv/XP team share their thoughts on the games longevity and the World Championships match...
Inside the rEvolution Development League
A Deep Dive into RDL’s Summer Season rEvolution is driving the future of integrated sports marketing through the rEvolution Development League, a program that goes far beyond the typical intern experience. Founded in 2019, rEvolution’s Founder & CEO, John Rowady,...
Discover Renews Partnership with Big Ten Conference and Big Ten Network
BTN Communications, July 22, 2024 The Big Ten Conference and Big Ten Network (BTN) today announced the multi-year renewal of Discover® as the Official Credit Card of the Big Ten Conference. As part of the renewal, Discover will become the first-ever title sponsor for...
FOX Sports & AEG Launch the College Basketball Crown
Los Angeles (April 3, 2024) – Today, FOX Sports and AEG launch the College Basketball Crown, a new addition to the college hoops postseason landscape beginning in 2025. The 16-team tournament will highlight elite student-athletes and competitive postseason matchups...
Reading First Look: Unveiling New Hub in Thames Valley Tech Sector
rEvolution unveiled a brand-new office in the heart of the Thames Valley tech sector, and on the edge of the world-renowned motorsport valley. The new rEvolution hub is a strategic investment to accelerate global growth alongside our existing international HQ in...
rEvolution drives historic F1 partnership between Komatsu and Williams Racing
Chicago, Ill., February 8, 2024 – rEvolution, the global leader in sports marketing, has helped to reignite a historic partnership in Formula 1 between heavy equipment manufacturer Komatsu and Willams Racing that sees Komatsu become Principal Partner of the British...
Evo 2023: Chipotle Reigns as the Title Sponsor
Evo 2023: Chipotle Reigns as the Title Sponsor, Fueling the Fighting Game Community The Evolution Championship Series, popularly known as Evo, has been an annual esports extravaganza dedicated to fighting games since its beginning in 2002. This prestigious event...
Fans & Brands Unite: Old Rivals New York
In an exhilarating showdown of “Old Rivals, New York,” Manchester United and Arsenal competed at MetLife Stadium in July 2023. rEvolution played a pivotal role, creating an unforgettable experience for fans and effectively leveraging fan passion to drive...
Sponsorship accountability: it’s time to change the game
Well, this is awkward. As an agency whose passions lie in sports marketing and sponsorship, starting our latest blog with a list of negative headlines hardly seems a sensible move. Yet, a quick flick through some of the international sports sponsorship news in the...
How Confidently Do You Understand Sponsorship ROI?
How does a brand measure sponsorship success? Enter return on investment (ROI). Recent insights from Nielsen have confirmed that “sports activations are doing more than boosting brand awareness — they’re leading to higher conversion rates.” (In fact, a...
