FOX Sports & AEG Launch the College Basketball Crown
Los Angeles (April 3, 2024) – Today, FOX Sports and AEG launch the College Basketball Crown, a new addition to the college hoops postseason landscape beginning in 2025. The 16-team tournament will highlight elite student-athletes and competitive postseason matchups...
Reading First Look: Unveiling New Hub in Thames Valley Tech Sector
rEvolution unveiled a brand-new office in the heart of the Thames Valley tech sector, and on the edge of the world-renowned motorsport valley. The new rEvolution hub is a strategic investment to accelerate global growth alongside our existing international HQ in...
rEvolution drives historic F1 partnership between Komatsu and Williams Racing
Chicago, Ill., February 8, 2024 – rEvolution, the global leader in sports marketing, has helped to reignite a historic partnership in Formula 1 between heavy equipment manufacturer Komatsu and Willams Racing that sees Komatsu become Principal Partner of the British...
Evo 2023: Chipotle Reigns as the Title Sponsor
Evo 2023: Chipotle Reigns as the Title Sponsor, Fueling the Fighting Game Community The Evolution Championship Series, popularly known as Evo, has been an annual esports extravaganza dedicated to fighting games since its beginning in 2002. This prestigious event...
Fans & Brands Unite: Old Rivals New York
In an exhilarating showdown of “Old Rivals, New York,” Manchester United and Arsenal competed at MetLife Stadium in July 2023. rEvolution played a pivotal role, creating an unforgettable experience for fans and effectively leveraging fan passion to drive...
Sponsorship accountability: it’s time to change the game
Well, this is awkward. As an agency whose passions lie in sports marketing and sponsorship, starting our latest blog with a list of negative headlines hardly seems a sensible move. Yet, a quick flick through some of the international sports sponsorship news in the...
How Confidently Do You Understand Sponsorship ROI?
How does a brand measure sponsorship success? Enter return on investment (ROI). Recent insights from Nielsen have confirmed that “sports activations are doing more than boosting brand awareness — they’re leading to higher conversion rates.” (In fact, a...
Laver Cup and ATP Attractive Option for Tennis Sponsors
In late 2016, legends of the game, including Björn Borg, Roger Federer and John McEnroe, unveiled one of the most innovative concepts in tennis’s modern age, the Laver Cup. Created by 20-time Grand Slam® champion, Federer, the tournament pits Europe’s top six male...
How to Make Noise at Summer Music Festivals
Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. When done right, brands can make a lasting impression on festival attendees. While...
rEvolution Proudly Sponsors Lincoln College Rowing
rEvolution’s Chief of Staff Darren Marshall takes great pride in his Lincoln College of the University of Oxford crew days – a time when his love for the passion and tribal camaraderie that make sports so unique really took hold. A few years ago, he discovered the...