Sponsorship accountability: it’s time to change the game
Well, this is awkward. As an agency whose passions lie in sports marketing and sponsorship, starting our latest blog with a list of negative headlines hardly seems a sensible move. Yet, a quick flick through some of the international sports sponsorship news in the...
Laver Cup and ATP Attractive Option for Tennis Sponsors
In late 2016, legends of the game, including Björn Borg, Roger Federer and John McEnroe, unveiled one of the most innovative concepts in tennis’s modern age, the Laver Cup. Created by 20-time Grand Slam® champion, Federer, the tournament pits Europe’s top six male...
How to Make Noise at Summer Music Festivals
Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. When done right, brands can make a lasting impression on festival attendees. While...
rEvolution Proudly Sponsors Lincoln College Rowing
rEvolution’s Chief of Staff Darren Marshall takes great pride in his Lincoln College of the University of Oxford crew days – a time when his love for the passion and tribal camaraderie that make sports so unique really took hold. A few years ago, he discovered the...
How Confidently Do You Understand Sponsorship ROI?
A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation around the accuracy of this report, it does raise the...
College Football Sponsorship – The Winning Playbook
It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go...
The FIFA World Cup Party – Fight for your rights to work hard for you
It is just before midnight on a warm summer night when a large group of drunken and raucous Mexican fans approach some local policemen on a street in Moscow. The expressions on the Russian law enforcement officers’ faces are stern and alert, and their stance shows...
In telling the American soccer story, Continental gets back to basics
When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. Rather than concentrate solely on one team or group—in this year’s case, the U.S....
rEvolution Announces Hiring of Chris Sonntag to Lead Global Sponsorship Consulting Group
rEvolution, the integrated global sports marketing and media agency, continues to establish its position as a global industry leader by hiring Chris Sonntag as Managing Director, Head of Global Sponsorship Consulting. Relocating from San Francisco to join rEvolution’s...
rEvolution’s Top 3 Takeaways From Brands That Broke Through At The CFP
After attending the “big game” or a major sporting event like the College Football Playoff, many a fan will say, “You should have been there,” as they reminisce on the often once-in-a-lifetime experience. The action, however, is not confined within the stadium....
