First Tee Greater Chicago Hits the Course with Luke Donald
At a time when most youth sports programming is still on pause, First Tee Greater Chicago, a youth development organization dedicated to teaching golf and life skills to young people aged seven to 18, has been one of the first programs to safely resume in-person...
Pride is never over – five ways to stay involved
Pride is never over – here are five ways that you can stay involved year round. 1. Listen – A few podcasts featuring LGBTQ+ voices that offer insight and perspective, giving listeners a space to learn and recognize ways in which they can support the...
An update on Mental Health Support at rEvolution
This week is Mental Health Awareness Week and never has it had more significance than in our coronavirus lockdown world of 2020. 60% of the UK workforce is currently working from home and this brings numerous, well-publicised challenges. Whether it be trying to...
Leaders gears up to host sports industry via new online event – LeadersWeek.direct/
Unable to bring the global sports industry together in New York this May due to the current pandemic, Leaders is proud to introduce LeadersWeek.direct/, a platform for global sport industry leaders to come together at a time when the world must stay apart. The online...
Navigating Brand Opportunities with NCAA’s Endorsement Rules Changes
The NCAA’s latest rules changes allow student-athletes to receive compensation for endorsements, opening up opportunities for brands looking to connect with the college space. While the plan is still fairly broad, rEvolution has already begun initiating insightful...
LAFC Announces Multi-Year Partnership with Farmer John
The Los Angeles Football Club (LAFC) announced today a multi-year partnership with Farmer John, making the specialty meat brand the “Official Packaged Meat Partner of LAFC” beginning with the 2020 season. “We are so excited to welcome Farmer John to the Black &...
Assessing Your Long-Term Sports Sponsorship Strategy
Six weeks without live sports looks different across the sports marketing industry. From the content alternatives and chance to be creative to the feeling of Groundhog’s Day around contingency planning. As part of rEvolution’s consulting group, this indefinite timeout...
rEvolution in the news: helping to get global sports and events live after COVID-19
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, rEvolution is part of a collective of agencies helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security...
Ainslie and Slingsby: their journeys to the pinnacle of sailing
Sailing is undergoing a revolution. Bold new initiatives and racing series are helping to shape its future, slowly disassociating it from its elitist reputation, which in turn is helping to engage new audiences and transform what is fundamentally an incredibly...
rEvolution in the News – COVID-19 and Sports
As much of the world is at a standstill in the wake of COVID-19, rEvolution provided insightful commentary on the state of the sports world – the ever-more importance that sports plays in our lives and the steps we as an agency are taking to help our client...
