Sponsorship accountability: it’s time to change the game
Well, this is awkward. As an agency whose passions lie in sports marketing and sponsorship, starting our latest blog with a list of negative headlines hardly seems a sensible move. Yet, a quick flick through some of the international sports sponsorship news in the...
Driven by rEvolution, NIL Strategy a Slam Dunk for Continental Tire
rEvolution has worked with Continental Tire since 2015 and brought the tire brand into college basketball in 2016, including work across multiple universities and prestigious basketball tournaments. With name, image and likeness (NIL) policies being approved in 2021,...
How Confidently Do You Understand Sponsorship ROI?
How does a brand measure sponsorship success? Enter return on investment (ROI). Recent insights from Nielsen have confirmed that “sports activations are doing more than boosting brand awareness — they’re leading to higher conversion rates.” (In fact, a...
rEvolution Gets Major Media Coverage for Major League Pickleball
What do you get when you mix one of America’s most iconic athletes with its fastest-growing sport? The most significant press release in Major League Pickleball (MLP’s) history. In the middle of it all, was rEvolution. On the morning of September 28, news...
Highlights from Monterey Car Week 2022
Another successful Monterey Car Week is in the books! We had a great time representing multiple clients and creating memorable experiences. Check out a couple of highlight pics below:
rEvolution Becomes Media AOR for Betfred Sportsbook
Global sports marketing and media agency expands role with sports betting leader for 2022 and beyond CHICAGO (August 10, 2022) – rEvolution, the global integrated sports marketing agency, has been named as the media agency of record for Betfred Sportsbook, the wholly...
rEvolution Named Agency of Record for KINDRED MOTORWORKS
Full-service agency will support the Bay Area manufacturer of modernized vintage autos to grow its brand awareness and deliver positive business outcomes and growth. Detroit, MI (July 25, 2022) – rEvolution, the global integrated sports marketing agency, announced...
rEvolution’s 2022 Crypto and NFT Study
rEvolution in partnership with the SportsBusiness Journal fielded a study on sports and non-sports fans awareness and feelings regarding cryptocurrency and NFT’s. The highlights of the initial report are featured in the May 30 edition of the SportsBusiness...
The Power of BtoB Sponsorships
Sport sponsorship is a way for brands to connect with consumers in a way many other sponsorship avenues can’t. Our own Matt Kiernan, Associate Director at rEvolution, wrote a guest piece for the Sport Industry Group that explores how and why best practice B2B...
The rise and rise of esports – Q+A with Ferrari’s Brendon Leigh
Image © copyright @Ferrari The inaugural Commonwealth Esports Championships took place in Birmingham at the weekend, putting esports firmly back on the broader news and sports agenda. Taking a cursory look through Google: “So, what first attracted you to the...
