Full-service agency will support the Bay Area manufacturer of modernized vintage autos to grow its brand awareness and deliver positive business outcomes and growth.
Detroit, MI (July 25, 2022) – rEvolution, the global integrated sports marketing agency, announced today that it has been named the agency of record (AOR) for Kindred Motorworks.
Based in California’s Bay Area, Kindred manufacturers and sells modernized vintage vehicles that blend iconic designs with contemporary powertrains, safety features, and amenities.
Kindred is powered by a unique and proprietary technology platform that allows it to map the genome of every vehicle in the lineup, resulting in unprecedented workflow management and manufacturing efficiency for the vintage-car sector.
“We’re thrilled to partner with the team at rEvolution, whose extensive automotive-sector experience is a perfect match for us as we prepare to roll out our exciting lineup of fully modernized vintage cars,” said Rob Howard, Kindred’s CEO and founder. “rEvolution will help us tell our unique story as we continue to grow our business.”
“For over twenty years we’ve partnered with emerging brands and it’s an honor to welcome Kindred Motorworks to our roster,” said John Rowady, founder and CEO of rEvolution. “The rEvolution team, with its wealth of automotive and integrated marketing expertise, is ideally suited to the task of elevating Kindred’s profile and helping it achieve its mission.”
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, social media, research and analytics. Partial list of client partners include American Family, Continental Tire, Capgemini, Chipotle, SAS, Land Rover and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Its global headquarters has been recently listed on Crain’s Chicago Business 2019 Coolest Offices in Chicago. Learn more at www.revolutionworld.com.
About Kindred Motorworks
Kindred builds modernized vintage cars in a wildly innovative way. Its designers and engineers spend countless hours prototyping and painstakingly evaluating thousands of decisions that drive performance and reliability. Kindred’s homegrown technology platform helps to map the genome of each model in such detail, that the team can manage workflows in ways never seen before in vintage cars. Kindred’s integrated supply chain and scale allow it to build with an unwavering focus on efficiency and quality. The result is a modern vintage car that is so well built, owners can simply be present in the moment and enjoy the drive.