Have we reached "Peak" NFL?
A quarter of the way through the 2016 – ‘17 season, viewership is down 12%. Whether it’s the election, Kaepernick, cord-cutting millennials, concussion concerns, #Deflategate, or some combination of all to blame, is there reason to believe the NFL’s brightest day is behind it?
Taking Full Advantage of the World Series
With the fall classic in town, demand is high for Cubs-related entertainment as ambush marketers, official sponsors, and Wrigleyville dives all look to cash in.
It’s been 174 combined years since the Cubs and Indians hoisted a World Series title. Also years in the making – the massive MLB TV-deal which was struck in the Selig-era (singed in 2012 and put in effect in 2014). The eight-year deal from FOX, TBS and ESPN was...read more
As the cold weather settles in and any hope for one more day by the beach is officially crossed off your list, we all collectively stand in awe, wondering where summer 2016 went. Rivaling the rise in heat that the season is known for, summer 2016 heated up the sports...read more
Evan’s not typically a conspiracy theorist, but something smelled strange on Thursday after a putt from a fan called onto the green by PGA stars went viral.read more
“You can watch soccer all the time…,” said Brian Quarles, Executive Creative Director at rEvolution, a Chicago-based sports marketing firm with strong ties to MLS and U.S. Soccer. “There are more games being telecast in the US than anywhere in...read more
“It seems like a strange deal,” said Darren Marshall, EVP of Consulting and Research at rEvolution, a sports marketing and media company. “Naming rights deals are normally done where there is a strong home town factor like Target and Minnesota or...read more