Have we reached "Peak" NFL?
A quarter of the way through the 2016 – ‘17 season, viewership is down 12%. Whether it’s the election, Kaepernick, cord-cutting millennials, concussion concerns, #Deflategate, or some combination of all to blame, is there reason to believe the NFL’s brightest day is behind it?
Was the Viral Ryder Cup Putt by Heckler a Hoax?
We’re not typically conspiracy theorists, but something smelled fishy last Thursday after a putt from a fan called onto the green by PGA stars went viral. Evan dons his tin foil hat to investigate.
“You can watch soccer all the time…,” said Brian Quarles, Executive Creative Director at rEvolution, a Chicago-based sports marketing firm with strong ties to MLS and U.S. Soccer. “There are more games being telecast in the US than anywhere in...read more
“It seems like a strange deal,” said Darren Marshall, EVP of Consulting and Research at rEvolution, a sports marketing and media company. “Naming rights deals are normally done where there is a strong home town factor like Target and Minnesota or...read more
It’s been eight years since rEvolution held their last Summer Regatta – and as the company celebrates its 15th year in ‘16 – the team building event/summer party made its triumphant return to Lake Michigan. In 2008, rEvolution was steadily on the rise. In Regatta...read more
Darren Marshall, executive vice president of consulting and research at rEvolution, thinks Phelps marketability still has an upside. “Fans have the memories of goldfish,” Marshall said. “They don’t remember something that happened two months...read more
On Wednesday, Nike made a head-turning announcement that they would back out of the golf equipment business. “With this new focus, Nike Golf will transition out of equipment — including clubs, balls and bags,” the brand said in a hastily, three-paragraph announcement....read more