Bigger Than Baseball
The day after the Cubs won the World Series, we sent Peter to Wrigleyville in search of the silly. What he found, was a neighborhood overcome by sincerity and sentimentality – at long last, Champions.
Taking Full Advantage of the World Series
With the fall classic in town, demand is high for Cubs-related entertainment as ambush marketers, official sponsors, and Wrigleyville dives all look to cash in.
Our Supervisor of Public Relations and Brand Development, Evan Vladem, was on the ground in Houston for Super Bowl LI to seek out the top experiential activations. Super Bowl LI offered two official locations for brands to activate, including the ticketed NFL...read more
What is the value of creating quality content if you are lacking distribution? The answer – not much. As part of your content strategy, tapping your influencer’s community is an integral part of your distribution method, but it shouldn’t be the only one....read more
How do you cash in on a meaningless exhibition game? The NFL is about to try. The Shield has been attempting to revive the glorified annual scrimmage that is the Pro Bowl since 2009— first moving from the week after the Super Bowl to the bye week before the Super...read more
For this month’s MediaPost, Brian (rEvolution’s SVP, Creative) wrote a column revisiting the old adage that “Content Is King” and how that might have changed now in an age when everyone is making content, and has their own publishing platform...read more
Now in its third year, the College Football Playoffs has seen ebbs and flows in television audience numbers due, in part, to timing. For sponsoring and presenting sponsors, the stakes are high and we have seen that timing is key. In its first year, the CFP semifinal...read more