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The Blog

Ranked by Sports Networker and Crowdsight as one of the top publications in sports marketing, the blog is a place for industry thought leadership, company news, tooting our own horn, and general insights. For best results, read daily.

Art of the Pivot

Art of the Pivot

In basketball, pivoting is as fundamental as a chest pass or a layup. At the end of the game when it matters most, a simple pivot can be the difference between a win and a loss. You have the ball, the clock is ticking and two defenders are closing in – what do you do?...

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rEvolution in the News – November

rEvolution in the News – November

rEvolution’s communications lead Dan Lobring, VP of Marketing Communications, made it into the news this past week, offering expert insight on matters ranging from 2018 marketing trends to effective email campaign tips. Check out what he has to say and read the full...

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Sponsorship Works – But How?

Sponsorship Works – But How?

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how "sponsor-friendly" are its fans. There are also the legendary case studies, like how Visa...

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Welcome to the "Digital First" World

Welcome to the "Digital First" World

We live in a customized digital world where we want it our way—we live on a steady diet of Spotify playlists, Netflix binge sessions and hand-picked sports highlights, making everyone’s entertainment and news-gathering experiences wireless and unique to their...

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