Bigger Than Baseball
The day after the Cubs won the World Series, we sent Peter to Wrigleyville in search of the silly. What he found, was a neighborhood overcome by sincerity and sentimentality – at long last, Champions.
Taking Full Advantage of the World Series
With the fall classic in town, demand is high for Cubs-related entertainment as ambush marketers, official sponsors, and Wrigleyville dives all look to cash in.
For this month’s MediaPost, Brian (rEvolution’s SVP, Creative) wrote a column revisiting the old adage that “Content Is King” and how that might have changed now in an age when everyone is making content, and has their own publishing platform...read more
Now in its third year, the College Football Playoffs has seen ebbs and flows in television audience numbers due, in part, to timing. For sponsoring and presenting sponsors, the stakes are high and we have seen that timing is key. In its first year, the CFP semifinal...read more
Welcome to the biggest week for college football. A lot of discussion has surrounded year three of the College Football Playoff – especially in a time where NFL ratings are a hot topic. Last year, the New Year’s Six – including the semifinals in the Orange and...read more
The bitter cold couldn’t stop 36,000 raucous MLS fans from supporting Toronto FC at their biggest match in club history at MLS Cup this past Saturday night. Even though temperatures were predicted to be around just 20 degrees (or -6 degrees, in the chosen scale of...read more
For this month’s MediaPost column, rEvolution VP of Media David Calkins suggested a proper New Year’s Resolution for all media marketers to adopt – “Don’t Let Big Data Kill Storytelling.” In the post, David shares some of his key insights...read more