Following the success of last year’s spots, rEvolution produced the second series of Continental Tire’s American soccer story campaign, featuring USWNT’s Alex Morgan, “Tifo Queen” Vera Zeigler and D.C. United midfield playmaker Russell Canouse.
Ditching the easier all-star clad, highlight-reel centric sports campaign we’ve all seen before, rEvolution continued to spotlight the untold inspirational, yet relatable American soccer journeys behind not only the sport’s star players but also some of its biggest supporters.
What really makes this content so good? Hand selecting a core group of household names as well as lesser known soccer stalwarts, we put in the time to travel to each of them to capture their authentic passion and stories on their own terms: Alex Morgan embraces the responsibility to make the sport she loves bigger and better for the next generation; Vera Zeigler proves herself the mastermind behind the awe-inspiring game creations that set the tone for Atlanta United’s 90 minutes of play; and Russell Canouse approaches his driving like he does his style of soccer – aggressive and joyful, yet in complete control. Whether you’re a diehard or casual soccer fan, all three stories will hold your undivided attention through the end.
Each spot has a :30s broadcast version airing during 2019 MLS and U.S. soccer matches directing fans to the long form digital content on CelebratingSoccer.com. Additionally, in celebration of the 2019 FIFA Women’s World Cup starting June 2019 and our unwavering support for the defending USWNT, spots for star players Alex Morgan and Tobin Heath plus super fans American Outlaws will broadcast throughout the tournament.
Continental Tire is a key thread in the fabric of American soccer culture, and these spots are a true celebration of this.