ONE YEAR, ONE CREATIVE, ONE JOURNEY
Wow, already one year, and what a year! I have always been told that if you do what you love time will fly. I can tell you for sure I did not see this year pass by. I started my journey with rEvolution in February 2020, motivated as ever, looking forward to helping...
rEvolution in Sports and In Style with StockX
It’s impossible to separate sports from pop culture and fashion anymore – they’re one in the same. Nowhere is that clearer than in the world of luxury sneakers and streetwear, and nowhere is the scale of the business surrounding them clearer than the online...
USWNT’s Alex Morgan Headlines Continental Tire Soccer Series
Following the success of last year’s spots, rEvolution produced the second series of Continental Tire’s American soccer story campaign, featuring USWNT’s Alex Morgan, “Tifo Queen” Vera Zeigler and D.C. United midfield playmaker Russell Canouse....
In telling the American soccer story, Continental gets back to basics
When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. Rather than concentrate solely on one team or group—in this year’s case, the U.S....
rEvolution in the News – April
rEvolution’s VP of Marketing Communications Dan Lobring provides some words of marketing wisdom when it comes to breaking a creative slump and best practices when marketing to millennials. To stay creatively alert, Dan recommended teams “experience art, exhibits,...
Introducing Winnebago’s “Meet The Maddons” Campaign
When Winnebago and world champion baseball manager Joe Maddon hooked up for a multi-year deal, we saw an opportunity to make some noise. We survive on a steady diet of Chicago sports and authentic sponsorship connections, so launching the Meet the Maddons campaign...
If Content Is Posted In The Woods Does Anyone See It?
What is the value of creating quality content if you are lacking distribution? The answer – not much. As part of your content strategy, tapping your influencer’s community is an integral part of your distribution method, but it shouldn’t be the only one....
Is Content Still King When Everything Is Content?
For this month’s MediaPost, Brian (rEvolution’s SVP, Creative) wrote a column revisiting the old adage that “Content Is King” and how that might have changed now in an age when everyone is making content, and has their own publishing platform...
Attention College Seniors and Recent Grads!
rEvolution is excited to announce a new apprenticeship program available to college seniors, grad students, and recent graduates looking to get their foot in the door of the ultra-competitive sports marketing industry. As an apprentice, you’ll be a trusted...
How We Helped America’s Cup Make History in Our Own Backyard
When we first started planning for the Chicago stop of the Louis Vuitton America’s Cup World Series with partners like the Chicago Match Race Center, Navy Pier and the Chicago Sports Commission more than 18 months ago, there were certainly questions. One. Would it...
