rEvolution’s VP of Marketing Communications Dan Lobring provides some words of marketing wisdom when it comes to breaking a creative slump and best practices when marketing to millennials.
- To stay creatively alert, Dan recommended teams “experience art, exhibits, events, store openings, concerts, etc. Good creative content is built out of the collective human experience. – 27 Ideas to Break Your Creative Slump – Content Marketing Institute
- To break through the clutter and really get the attention of millennials, via social media or otherwise, you need to add value. As Dan noted, “Good marketing or advertising is about giving your audience a reason to care about your brand, show them the ‘why’ they should care, and then making their experience as fans/consumers better for it.”
– 8 Tips For Marketing to Millennials – CMS Wire