rEvolution, the global integrated sports marketing agency, is pleased to announce the hiring of Liz Panich as its new Vice President of Client Services. Panich will play an integral part in further fostering strong and meaningful relationships with current and new client partners to ensure we deliver world-class integrated marketing campaigns that achieve their specific business goals.

“Liz is a great addition to our team as we continue to invest in talented people to advance the quality of our operations for our clients,” said John Rowady, President & Founder, rEvolution.

With an extensive agency background, Panich is a trusted leader and will be instrumental in bringing our client programs to life from vision to reality through creative thinking, strategic activations, promotional partnerships, talent/influencers, film integration and more.

“I have always loved connecting people, ideas and opportunities for brands, and rEvolution sets the standard in doing just that,” said Panich. “I look forward to working closely with many of its client partners to help build meaningful and impactful brand campaigns within the sports and entertainment industry.”

Prior to joining rEvolution, Panich has spent most of her career in the agency world, including The Marketing Arm for AT&T where she led its global sponsorship portfolio, one of the biggest in the world, with teams and events, including the NBA, NCAA, NFL, MLB, NHL, PGA TOUR, Formula 1 and international film festivals. Most recently with United Entertainment Group (UEG), she integrated key client brands within the CPG category into pop culture and directed them to consistent year-over-year growth. Her resume also includes experience working with professional sports teams and venues, such as the Chicago Bulls and United Center, and managing and negotiating corporate partnership deals.

Liz holds her bachelor’s degree in advertising from Michigan State University. She works out of rEvolution’s global headquarters in Chicago.