John Rowady // President & Founder


rEvolution was conceived by John after 15 years in the industry, spanning sales and leadership roles from the NCAA, F1 and NASCAR, to the FIFA World Cup and the Olympics. Now, 20+ years into rEvolution, his ambition of creating a fully integrated sports marketing agency to serve brands has been realized – still independent, still bringing to life the core belief of “Communication Through Sport” for the best brands in the space. The Hoosier B-School Alum is an avid sailing fan and an impassioned “brand champion” – offering objective insight and creative solutions in an industry often tied down by rights holder and athlete bias. You’ll often find John quoted in the media, advocating rEvolution’s often-imitated (but never duplicated) brand-first approach.

John’s Top Five Favorite Dive Sites
  1. Grand Cayman – Ghost Mountain
  2. Belize – Lighthouse Reef
  3. British Virgin Islands – Wreck of the Rhone
  4. Maarten – Moon Hole
  5. Negril, Jamaica – Throne Room

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