Championing Gaming Culture: Chipotle and rEvolution at EVO 2024
Every year, the Fighting Game Community (FGC) comes together at EVO, the world’s premier fighting game tournament. Held from July 19-21, 2024, at the Las Vegas Convention Center, EVO 2024 brought the intensity of competitive gaming to life. Players, fans, and creators...
REV XP PRESENTS – Sajam & Scott Robinson
REV XP Presents – A conversation with Sajam & Scott Robinson rEv/XP Presents returns to deep dive into Chipotle’s massive fighting game campaign. Chipotle’s Director of Brand Partnerships, Scott Robinson, is joined by top FGC creator Sajam and rEv/XP’s Chris Mann....
REV/XP PRESENTS – Call of Duty Endowment
REV/XP Presents: Call of Duty Endowment REV/XP Presents launches a new episode featuring our client, Micheal Maggitti from Call of Duty Endowment. Michael, the Senior Marketing Manager at CODE, champions marketing initiatives that enhance brand awareness and...
Julia Seaton Named A Top Woman in Esports and Gaming 2024
rEvolution’s very own trailblazer in gaming secures top industry honor, reinforcing our commitment to excellence in sports marketing. Julia Seaton, Director of Integrated Client Services, has secured a spot among Cynopsis Top Women in Esports and Gaming for 2024....
LEVEL UP: Chipotle’s Gaming Revolution
LEVEL UP: Chipotle’s Gaming Revolution Heading into 2023, Chipotle had already established itself as a top nonendemic brand in gaming. With years partnering with top creators and orgs along with many first of their kind activations, Chipotle sought to find white...
REV/XP PRESENTS – Chris DeAppolonio of Evil Geniuses
Unveiling Esports Innovation: A Conversation with Chris DeAppolonio of Evil Geniuses Returning for the 2024 season, REV/XP Presents showcases Chris DeAppolonio from Evil Geniuses, a trailblazer in esports. Chris Mann, SVP of rEvolution’s gaming subset REV/XP,...
Unwrapping Chipotle’s TEKKEN 8 Partnership
rEvolution experts explore real value and exclusivity in gaming culture On April 8, Chipotle amplified its commitment to the Fighting Gaming Community (FGC) with its announcement as the official partner of TEKKEN 8, which will see the legendary fighting game...
Evo 2023: Chipotle Reigns as the Title Sponsor
Evo 2023: Chipotle Reigns as the Title Sponsor, Fueling the Fighting Game Community The Evolution Championship Series, popularly known as Evo, has been an annual esports extravaganza dedicated to fighting games since its beginning in 2002. This prestigious event...
Chipotle Challenger Series Takes Esports to the Next Level
Chipotle Challenger Series On July 6th, Chipotle, supported by REV/XP, hosted the finals of the Chipotle Challenger Series, featuring the recently released and highly popular Street Fighter 6 as the title game. With an astounding 471 teams competing in the...
REV/XP’s work with Chipotle wins big at Hermes Creative Awards 2023
REV/XP, the gaming and esports subsidiary of rEvolution, is thrilled to announce that our work with Chipotle won four Platinum Hermes Creative awards. We collaborated with content creator Karl Jacobs to build excitement around Chipotle’s Pollo Asado product...
