Freshly squeezed insights to start the week courtesy of a new episode of REV/XP Presents. Our SVP of Gaming, Christopher Mann, is joined by the CRO of NYXL, Kai Mathey, to discuss how the organization has grown beyond its top-tier esports teams.
In this episode, you’ll learn:
– How NYXL drives cultural relevancy and owns the gaming conversation in the NYC market
– Importance of brands participating in gaming and getting “skin in the game” given the numerous ways to activate
– Trust your partners – know your KPI’s and let your partners bring that to life in gaming
#gaming #esports #sportsbiz