rEvolution in the News – May
It’s been a busy and exciting couple of weeks for the rEvolution team, from taking home not one, but two Silver Telly Awards to our official press partnership and Masterclass presentation at last week’s Leaders Week New York 2018. rEvolution proved once again to...
In telling the American soccer story, Continental gets back to basics
When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. Rather than concentrate solely on one team or group—in this year’s case, the U.S....
rEvolution in the News – April
rEvolution’s VP of Marketing Communications Dan Lobring provides some words of marketing wisdom when it comes to breaking a creative slump and best practices when marketing to millennials. To stay creatively alert, Dan recommended teams “experience art, exhibits,...
rEvolution In The News – December
A few days before the CFP semifinal bowl games, rEvolution EVP and college football connoisseur Larry Mann joined CNBC’s “Squawk Box” to discuss the “Big business of college bowl games.” When asked about the value of bowl sponsorships, he responded, “With people not...
Sponsorship Works – But How?
Let’s talk sponsorships. Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are...
Hope You Had A Relocation Clause, Bay Area Marketers
The NFL has moved three teams in 15 months, and it saved the biggest for last. The Oakland Raiders have announced that in 2019 they will become the Las Vegas Raiders – relocating their storied Los Angeles-then-Bay Area franchise to the infamous desert oasis...
With RunWade, Hardwood Heroes and Fashion Icons Come Together
When the Bulls signed veteran guard and Chicago native Dwayne Wade last offseason, the city didn’t realize he was bringing an extravagant fashion event with him. Slated for March 19 at the Revel Fulton Market, the fifth annual A Night on the RunWade is a South Beach...
How Brands are Leveraging the 2016 NBA Draft
Just days removed from a miracle season from LeBron James and the Cleveland Cavilers, the NBA already has their eyes set on the 2017 season. The NBA Draft is Thursday at the Barclay’s Center in Brooklyn and NBA partners are looking at the event as a key opportunity to...
How We Helped America’s Cup Make History in Our Own Backyard
When we first started planning for the Chicago stop of the Louis Vuitton America’s Cup World Series with partners like the Chicago Match Race Center, Navy Pier and the Chicago Sports Commission more than 18 months ago, there were certainly questions. One. Would it...
Chicago Fire Hit the Lake in Anticipation of America's Cup
Massive crates carrying the 66 foot wings of six AC45 catamarans are carefully being dropped at Navy Pier today. The drop marks one of the many tedious steps to have America’s Cup racing underway for the first time ever on fresh water in the event 165-year history....
