rEvolution Announces Hiring of Chris Sonntag to Lead Global Sponsorship Consulting Group
rEvolution, the integrated global sports marketing and media agency, continues to establish its position as a global industry leader by hiring Chris Sonntag as Managing Director, Head of Global Sponsorship Consulting. Relocating from San Francisco to join rEvolution’s...
rEvolution’s Top 3 Takeaways From Brands That Broke Through At The CFP
After attending the “big game” or a major sporting event like the College Football Playoff, many a fan will say, “You should have been there,” as they reminisce on the often once-in-a-lifetime experience. The action, however, is not confined within the stadium....
Sponsorship Works – But How?
Let’s talk sponsorships. Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are...
Sponsors: To Finish First Among Equals, Focus On Your Signature…
rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. This model serves as an amazing test lab where we isolate the...
Hope You Had A Relocation Clause, Bay Area Marketers
The NFL has moved three teams in 15 months, and it saved the biggest for last. The Oakland Raiders have announced that in 2019 they will become the Las Vegas Raiders – relocating their storied Los Angeles-then-Bay Area franchise to the infamous desert oasis...
rEvolution, rEvXP partner with Cynopsis World eSports Summit
rEvolution and rEvXP have partnered with the Cynopsis World eSports Summit April 12 in New York City, continuing the brands’ commitment to the growth of eSports in the entertainment space. With the support of rEvolution, rEvXP represents eSports team OpTic Gaming and...
With Nike Out of the Game, Where Will Rory Go?
On Wednesday, Nike made a head-turning announcement that they would back out of the golf equipment business. “With this new focus, Nike Golf will transition out of equipment — including clubs, balls and bags,” the brand said in a hastily, three-paragraph announcement....
How Brands are Leveraging the 2016 NBA Draft
Just days removed from a miracle season from LeBron James and the Cleveland Cavilers, the NBA already has their eyes set on the 2017 season. The NBA Draft is Thursday at the Barclay’s Center in Brooklyn and NBA partners are looking at the event as a key opportunity to...
How We Helped America’s Cup Make History in Our Own Backyard
When we first started planning for the Chicago stop of the Louis Vuitton America’s Cup World Series with partners like the Chicago Match Race Center, Navy Pier and the Chicago Sports Commission more than 18 months ago, there were certainly questions. One. Would it...
Chicago Fire Hit the Lake in Anticipation of America's Cup
Massive crates carrying the 66 foot wings of six AC45 catamarans are carefully being dropped at Navy Pier today. The drop marks one of the many tedious steps to have America’s Cup racing underway for the first time ever on fresh water in the event 165-year history....
